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Area:Shenzhen | Type:Metro | Frequency:0 |
Address:Shenzhen Metro | Format:Film | Duration:/ |
Location:A subway class A station | Min Qty:1 group | |
Size:/ | Min Period:week |
Class A stations are one of the areas with the largest passenger flow in Shenzhen Metro, and the average daily passenger flow is significantly higher than that of ordinary stations. Pillar advertisements are located in the area where passengers must wait for the train, which can deeply cover all the waiting people in the platform and improve the reach rate of the advertisement.
The advertising space is directly set up in the core area of the platform, forming a close contact with passengers. During the waiting period (2-3 minutes on average), passengers' eyes naturally focus on the pillar media, and the advertising stay time is longer than that of ordinary light boxes.
The advertising area is second only to the platform wall advertising, and the height of the column generally reaches 2-4 meters, forming an overwhelming visual tension through three-dimensional display, especially suitable for advertisers who need to emphasize the high-end image of the brand or product details.
As a closed space for passengers to wait and stay, the platform has low advertising interference, and with an average waiting time of 2-3 minutes, it can realize the complete transmission and deep penetration of advertising information.