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- Specs
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- Media Map
| Area：Shenzhen | Type：Metro | Frequency：0 |
| Address：Shenzhen Metro | Format：Light box | Duration：/ |
| Location：Houhai Station | Min Qty：1 | Operating Time：0-24o'clock |
| Size：/ | Min Period：week |
Passengers spend about 35 minutes in the subway scene (an average of 2.8 times per day), in a relatively closed environment with no signal interference, and their attention is more likely to be attracted by advertisements in fixed positions.
The advertising size is large and most of them are high-definition pictures or LED dynamic screens, which can form a three-dimensional display effect in combination with creative design. For example, storytelling is presented in footage to reinforce brand memory.
Houhai Station is adjacent to science and technology parks, business districts and high-end communities, covering white-collar workers, management and other high-income groups (with an average monthly income of more than 9,000 yuan), with 66.8% of them having a bachelor's degree or above, and strong consumption decision-making ability.
Through the triple advantages of "forced exposure, precise reach, and creative interaction", the Houhai Station lintel advertisement has become a strategic media resource for brands to seize the high-end consumer market in the subway scene.
