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Area:Shenzhen | Type:Metro | Frequency:0 |
Address:Shenzhen Metro | Format:Light box | Duration:/ |
Location:S-class subway station | Min Qty:1 | |
Size:/ | Min Period:week |
The media is located on the line through which passengers enter and exit the station and purchase tickets, which naturally forms 100% passenger flow interception and realizes indiscriminate forced reach.
In a closed channel environment, the audience's attention is concentrated, the advertising interference is low, and the average daily reach can be increased by 3-5 times compared with conventional outdoor media.
The image is parallel to the passenger's line of sight, the average stay time is about 1.5 minutes, and the high-frequency repeated exposure enhances memory.
It forms a closed loop of "terminal interception and online drainage" with online advertising: after receiving advertisements at S-level business district stations, passengers can quickly transfer to surrounding commercial entities to complete consumption.
For S-level core business district sites, it can target people with high spending power, and directly connect with surrounding commercial scenarios (such as shopping malls and office buildings) through terminal guidance, effectively improving the advertising conversion rate