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Area:Shenzhen | Type:Metro | Frequency:0 |
Address:Shenzhen Metro | Format:Light box | Duration:/ |
Location:S-class subway station | Min Qty:1 | |
Size:/ | Min Period:week |
Passengers spend a long time on average while waiting for the bus, the ad content can get 30 seconds to a few minutes of continuous attention, and the high-frequency commuter is exposed to the ad 5-7 times a week, strengthening the depth of brand memory.
S-level sites such as Futian CBD, Chegongmiao and other areas gather high-income white-collar workers (with an average monthly income of more than 8,000 yuan), corporate management and business people, covering 78% of high-net-worth consumer groups with college degree or above, accurately matching the high-end positioning needs of brands.
The average daily passenger flow of the S-class station is huge and the audience quality is high, and the 12 light boxes are distributed in the core areas such as the station hall, platform and passage, which can achieve full coverage of the people entering and leaving the station. The combination form further expands the visual contact area, and the repeated reach rate of advertising information reaches 100%.
The 12 light boxes form a coherent picture matrix, combined with the media position on the inside of the track, passengers can watch through the windows when waiting for the train and the train passes, realizing the "static and dynamic" double exposure, and the information carrying capacity is 6-8 times higher than that of the single light box.