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Area:Beijing | Type:Metro | Frequency:0 |
Address:Beijing Metro | Format:Film | Duration:/ |
Location:S-class site | Min Qty:1 group | |
Size:/ | Min Period:week |
360-degree display of pillar advertising without dead ends, no matter which direction passengers travel from, they can receive advertising information completely, forming a three-dimensional visual impact, combined with the passenger flow line design of S-level sites (such as Guomao, Financial Street and other core business districts), the advertising reach rate reaches 100%.
S-level sites radiate high-consumption groups such as white-collar workers and business people aged 25-45, who have the characteristics of high income and high decision-making power, and are the core target audience of finance, real estate, luxury goods and other industries.
S-class stations are usually located in urban CBD, transportation hubs or commercial centers, with an average daily passenger flow of more than one million people (such as 300,000 passengers on weekdays at Beijing Guomao Station).
The average stay time of passengers at the S-level station is 3-5 minutes, and the pillar advertisement forms a strong brand memory implant through repeated exposure (the average daily reach frequency exceeds 10 times). Compared with other forms of advertising, its forced exposure is significant, avoiding the problem of eye avoidance in traditional advertising.