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| Area：Beijing | Type：Metro | Frequency：0 |
| Address：Beijing Metro | Format：Light box | Duration：/ |
| Location：Nanluoguxiang Station | Min Qty：2 | |
| Size：/ | Min Period：week |
Relying on the characteristics of the average daily repeated reach of subway passengers, the luxury lightbox advertisement can achieve an average of 3.7 effective contacts per user per week, combined with the average commuting frequency of the people in the station (5.2 times/week), the repeated exposure of advertising information forms a memory superposition effect, and the brand recognition is increased by 41% compared with the non-commuting scenario.
Passengers need to go through an average of 4.6 advertising contact points in and out of the station, and with the waiting time of 3-5 minutes in the station hall, a natural closed communication scene is formed. The unique large-format feature of the light box makes the advertisement the visual focus, and the passive acceptance rate of brand information is 53% higher than that of ordinary scenes.
