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Area:Beijing | Type:Metro | Frequency:0 |
Address:Beijing Metro | Format:Light box | Duration:/ |
Location:Ping'anli Station | Min Qty:1 | |
Size:/ | Min Period:week |
It covers white-collar workers and middle- and high-end consumers in the fields of finance, technology, and culture, which meets the brand's targeted reach needs for high-net-worth users.
Lightboxes are placed on the concourse level where passengers spend a long time, with an average contact time of 15-30 seconds, and can be used with creative content to enhance brand memorability.
The luxury light box advertising of Ping'anli Station can not only achieve efficient brand exposure, but also complete the closed loop from traffic touch to behavior conversion based on the characteristics of the scene.
Commuters are exposed to advertising content frequently on fixed routes every day, and the repeated exposure rate of brand information is increased by more than 50%, which significantly enhances the mental penetration of users.