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Area:Beijing | Type:Metro | Frequency:0 |
Address:Beijing Metro | Format:Light box | Duration:/ |
Location:Chegongzhuang Station | Min Qty:6 | |
Size:/ | Min Period:week |
Combined with the characteristics of Chegongzhuang Station as a transfer hub, the advertisement can cover white-collar workers, students and business travelers, and accurately reach people aged 25-45 with high spending power.
The average length of stay of passengers is 3-5 minutes, and the lightbox advertisement builds brand awareness through high-frequency exposure (the average daily display of a single point exceeds 18 hours), and the continuous advertising strategy can increase the ad recall rate by more than 40%.
Relying on the average daily passenger flow of more than 10 million passengers on the entire network of Beijing Metro, the light box advertising space of Chegongzhuang Station as a transfer node can accurately cover high-value groups such as commuters and business travelers, and achieve high-frequency visual reach.
The lightbox advertisement is opened simultaneously with the operating time of the subway, and it continues to glow from the first train to the last train, forming an all-weather visual focus in densely populated areas such as station halls and passages.