Media Resources

The media matrix consists of 11 high-definition LED screens arranged in a continuous row around the baggage carousel, creating an all-encompassing visual surround with no blind spots, directly facing every passenger waiting for their luggage. The baggage carousel area naturally offers a high-attention, low-distraction, and highly immersive communication environment.

This screen is located next to the exit channel of the domestic arrivals baggage claim area in Terminal 2, directly facing the path that passengers must take after picking up their luggage. It offers three major advertising advantages: 100% mandatory exposure, long dwell time, and no visual obstruction.

Located in the bustling Hongqiao commercial center of Shanghai, near the Shanghai Financial Sub-center, there are mid-to-high-end comprehensive shopping, entertainment, and commercial areas such as Paris Spring and Parkson Youke City Plaza, as well as the upscale Gubei residential area. It is a fashionable landmark in the Hongqiao area with a very advantageous location, high pedestrian and vehicle traffic, long sight lines, effectively enhancing the visibility of advertisements and the time they are noticed.

The core area of the square features a visually striking LED screen, which not only serves as an important part of the architectural space but also plays a key role in urban public communication. With its prime location and high-spec hardware configuration, the LED screen has become a rare outdoor digital media resource in the southwest region of Shanghai.

This LED extends naturally from the structure of the parking building, facing Yingbin Road and the airport highway exit, covering tens of thousands of vehicles and pedestrians daily. It delivers information along key routes before passengers arrive or depart, creating a communication rhythm of long-distance attraction and short-distance memorability.

As a typical community-based precision media, it leverages high-occupancy mature communities and enclosed elevator environments to create a unique communication advantage characterized by high-frequency reach, mandatory viewing, low interference, and high conversion, achieving frequent, compulsory, and unobstructed brand exposure.

As a typical community-oriented outdoor media, it demonstrates unique and efficient communication value in localized marketing through its precise reach, high-frequency exposure, low-interference environment, and cost-effectiveness.

As one of the country's large department stores, Renmin Street is the longest urban main road in Asia, with heavy traffic and accessibility throughout the city, providing the brand with a strategic digital communication platform in Changchun and even throughout Jilin Province that combines prominence, reach, and authority.