Media Resources

This corridor is the only mandatory two-way transfer passage for Line 1 and Line 10, with a stable daily transfer passenger flow exceeding 500,000. Passage movement slows down during morning and evening rush hours, and the effective viewing time per person ranges from 5 to 8 seconds. It delivers full mandatory exposure without passenger diversion, with the total monthly effective impressions surpassing 10 million person-times.

Stair decals are directly pasted on the risers of stair treads, located along the essential vertical traffic routes for passengers entering, exiting and transferring at stations. As passengers walk up and down the stairs, their line of sight naturally falls on the steps under their feet. This unique viewing angle design delivers extremely strong mandatory exposure to the advertisements.

The ceiling light boxes are installed at the top of escalators, aligned with passengers' natural upward line of sight. As passengers ride the escalators up and down, their eyes naturally drift upward, creating an unavoidable mandatory viewing experience. The display is fully visible up close without any obstruction from handrails or support columns.

The media is located in an open lobby inside the venue with no columns or walls for obstruction, enabling a full 360° viewing range without any blind spots. Pedestrians passing by from all four directions—east, west, south and north—can view the advertising screen in its entirety.

The north-south and east-west passageways of the waiting hall, located at the core of the departure floor, all converge here. There are no columns or walls blocking the view. The 360° circular column structure enables 100% visibility across the entire waiting area without any blind spots for signal transmission.

Leveraging the advantages of Nanjing South Railway Station as a national-level transportation hub, the station receives an annual passenger flow of over 110 million people, with a stable daily passenger volume of more than 300,000 and a peak volume exceeding 400,000 during holidays. The massive and steadily growing floating passenger flow serves as an inexhaustible asset of communication traffic for media.

Passengers will pass through this spot many times while waiting for inquiries, resting before their trains, and traveling to and from ticket gates. A single passenger may view the advertisements 3 to 8 times during one trip, resulting in far deeper memory retention than media viewed briefly while passing through corridors.

The large screen is located at the visual focal point of the hall. Passengers traveling from the four directions (north, south, east and west) can view it at eye level without any visual obstructions, achieving 100% coverage of all waiting passengers in the waiting hall. Travelers will repeatedly see the screen multiple times during their entire journey, including entering the station, waiting for trains, checking tickets and leaving.