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- Media Map
| Area：Guangzhou | Type：high-speed railway | Frequency：240 |
| Address：1st Floor, Guangzhou South Railway Station, Shibi Subdistrict, Panyu District | Format：led | Duration：10s |
| Location：Metro interchange entrance on the first floor | Min Qty：26 | Operating Time：7-22o'clock |
| Size：1m*3m=3㎡ | Min Period：week |
100% of all metro transfer passengers, high-speed rail passengers exiting stations to take the metro, metro passengers entering stations to board high-speed trains and convenient transfer passengers pass through these locations with no unseparated blind spots, ensuring compulsory exposure to every person entering and exiting the transport hub. Pedestrians move slowly through transfer corridors, and passengers naturally linger while waiting for trains, queuing for expedited inspections, and checking train guidance signs. The screens sit at a close viewing distance, delivering clear, legible visuals that repeatedly reinforce brand recall.
Passengers travel at a leisurely pace in transfer corridors, with large crowds stopping to check metro directions, transfer routes and train schedules. People repeatedly face the screens while queuing, waiting and finding their way, generating 3 to 5 ad impressions per person per trip. The retention of brand memories far outperforms media installed in fast-moving passageways. The screens cover all prime time windows: morning commutes, daytime business trips and evening homebound journeys. Dynamic LED displays boost information absorption efficiency by over 40% and drastically cut the rate of brand message forgetting.
Brands placing advertisements here can accurately reach this high-net-worth target audience and effectively boost brand awareness and favorability among core consumer groups. LED screens readily become visual focal points, leaving lasting visual impressions on passing travelers and significantly mitigating external environmental interference with advertising content. This creates a communication effect of "compulsory attention" and greatly raises message reach rates.
Located at the core of the Central Transfer Hall and directly facing the four major subway entry and exit gates inside the station, this area serves as the sole mandatory main passage for bidirectional passenger flow interchange between Metro Line 2, Metro Line 7 and high-speed rail. It seamlessly connects four core passenger flow routes: high-speed rail arrival and exit, convenient intra-station transfers, subway entry without secondary security checks, and subway exit for daily commutes. As the core hub with the highest convergence density of high-speed rail and subway passengers across the entire station, over 90% of passengers transferring between subways pass through this zone.
As the largest high-speed rail hub in South China, it sustains an extremely high passenger volume all year round. The subway transfer gate on the first floor is an unavoidable route for passengers exiting high-speed trains heading to downtown Guangzhou and surrounding cities, gathering massive crowds of high-speed rail arrivals and subway transfer passengers. During peak periods such as holidays and the Spring Festival travel rush, the daily pedestrian flow in this area can reach hundreds of thousands, delivering extremely high exposure frequency and a huge reach base for brands.
Each single screen measures 1m × 3m with an ultra-large 125-inch display size and a single-screen area of 3 square meters, while the total display area of the entire media setup hits 78 square meters. Adopting premium transparent ice screen technology, the screens feature high brightness, superior color reproduction and high light transmittance. They deliver clear and delicate visuals without glare under strong daylight, and emit soft, comfortable light at night. The transparent design does not block in-station directional signage, balancing commercial display performance and intra-station pedestrian circulation functions. Its futuristic tech aesthetic matches the image promotion needs of all types of high-end brands.
