- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Nanjing | Type：high-speed railway | Frequency：170 |
| Address：No. 98 Yulan Road, Yuhuatai District | Format：led | Duration：10s |
| Location：Central Service Center in the Waiting Hall of Nanjing South Railway Station | Min Qty：1 | Operating Time：5-22o'clock |
| Size：3.84m*2.24m | Min Period：week |
This area serves as a core gathering spot for passengers seeking waiting guidance, ticket processing, lost and found services, and travel inquiries. It is a frequently passed hub where passengers transit and linger, attracting extremely high active attention from travelers. Unlike regular advertising spots that only capture passive glances, the large screen sits on the central visual axis of the waiting hall with no walls or pillars blocking the view. It delivers full 100% information coverage across the entire waiting hall, completely eliminating blind spots for communication, making it the LED media location with the most comprehensive exposure coverage in the station.
As a national comprehensive high-speed rail hub connecting multiple key high-speed rail trunk lines, it handles an annual passenger flow of over 110 million people, with a daily average passenger volume exceeding 300,000 and a peak holiday passenger flow surpassing 400,000. The average waiting time for passengers is nearly 50 minutes, providing steady and abundant communication traffic for advertising media. Benefiting from its prime location as a central service hub, passengers pass through frequently, pushing the daily peak of visual impressions of the media up to 2 million times. The high-frequency looping broadcast reinforces brand recognition repeatedly and achieves long-term market penetration.
The audiences reached by this media mainly consist of business travelers, intercity tourists, and young and middle-aged core consumers. This demographic boasts strong purchasing power, efficient consumption decision-making and high brand acceptance, forming the core consumer group of the market. Meanwhile, passenger flows cover all cities across the Yangtze River Delta, making this platform an optimal communication channel for brands to deepen their presence in the East China market and reach high-end consumers.
The waiting hall boasts inherent strengths including unobstructed full-view coverage and a 360° circular viewing range, creating an irreplaceable monopoly over the scene. Passengers stay for extended periods with concentrated attention and high back-and-forth frequency, enabling 100% full-area coverage of the waiting hall. It leads comprehensively in traffic utilization rate, effective exposure rate and audience recall, with outstanding capacity for monetizing traffic assets. It stands as the benchmark media spot at the entire station that uniquely combines both service hub and visual hub functions.
Thanks to its special location as the "end of passenger flow routes" and visual advantage of "high-altitude overhead views", it firmly occupies the critical nodes on the exit routes for arriving domestic passengers. With exclusive spot access, immersive communication scenarios and high-quality business traveler crowds, it serves as a highly competitive high-end communication medium within arrival zones. It delivers remarkable brand penetration and scenario-based communication strengths, effectively boosting brand memory retention and enabling more precise and efficient advertising placements.
Communication carried out via official high-speed rail public service carriers comes with built-in authoritative credibility endorsement, setting it apart from ordinary purely commercial advertising spots. Passengers access travel service information without aversion to advertisements, making it easier to build trust in brands. Balancing public welfare and commercial attributes, this space is suitable for government and enterprise brand image promotion, public welfare themed communication, as well as high-end brand image building and new product launch campaigns. It acts as a premium communication platform to elevate brand taste and consolidate brand reputation.
