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| Area：Hainan | Type：airport | Frequency：0 |
| Address：Haikou Meilan Airport | Format：Light box | Duration：0 |
| Location：T1 Level 2 Departure Hall | Min Qty：1 | |
| Size：5.26m×2.59m | Min Period：week |
Located at the main departure corridor and the core of the check-in island, the stickers are precisely placed on the ground around lightboxes, on pillars, or on signage bases, covering the complete path of passengers from entering the hall and queuing for check-in to heading toward security. As passengers move naturally and pause along the way, they first see the main visuals on the lightboxes and then encounter the extended information on the stickers, forming a visual flow loop of high-attraction—close-range reinforcement—ground-level guidance, significantly enhancing the completeness of information reception.
This combined media fully utilizes passengers' average 15–40 minute stay in the departure hall, leveraging stable foot traffic and a low-distraction environment to deliver brand information with high frequency, from multiple angles, and in an immersive manner. Through the organic integration of static main visuals with scenario-based auxiliary touchpoints, it creates a three-dimensional, immersive brand communication environment.
Based on Meilan Airport's annual passenger throughput of over 26 million, the lightbox and sticker combination not only increases exposure intensity at single points but also constructs a complete brand narrative space through creative extensions. It is the preferred solution for brands seeking to create a high-quality, highly connected offline campaign experience at the core gateway of Hainan Free Trade Port. Placing this media combination here not only achieves high-traffic exposure but also leverages the airport’s international, high-quality image to strengthen the brand’s authority and premium positioning.
With six major advantages—mandatory coverage, prolonged engagement, premium audience, creative extension, image enhancement, and strategic flexibility—this media has become the preferred solution for brands to build high-quality, efficient, and high-conversion offline campaigns at key traffic entrances of Hainan Free Trade Port.
Lightboxes and stickers are the golden media portfolio of the core transportation hub of the free trade port, covering 13 million high-net-worth passengers per year, with three core advantages of full-link reach, scenario-based penetration and high conversion potential, and are the strategic marketing assets of the brand layout of Hainan Free Trade Port
Whether it is brand image building, product promotion or promotional activities, the media portfolio can provide efficient and accurate communication solutions for brands in the core transportation hub of the free trade port, which is a strategic choice for the layout of Hainan Free Trade Port, close contact in the waiting area, trolley and other scenes, and the brand display of light box media, so that the conversion rate can be increased by 35%
The core point of the terminal light box resources are non-renewable, and the sticker is used as a supplementary high-frequency media to further improve the resource utilization, and the three-dimensional communication matrix formed by the combination of the two is irreproducible, which is a strategic asset for the brand to seize the marketing height of the free trade port
With the core advantages of full-link coverage without dead ends, deep penetration of high-net-worth people, high efficiency of scenario-based transformation, and cost-effective and stable returns, it perfectly solves the pain points of incomplete coverage, poor memory and insufficient conversion of a single media
