- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：QINGDAO | Type：high-speed railway | Frequency：0 |
| Address：No.1 Jingle Road, Zhenhua Road Subdistrict, Licang District | Format：Light box | Duration：0 |
| Location：Top of ventilation kiosks in waiting hall | Min Qty：3 | Operating Time：0-24o'clock |
| Size：15.19m×2.43m | Min Period：month |
The three-sided enclosed three-dimensional structure covers passenger flow lines to the east, west and south. The central area of the waiting hall serves as the core visual focal point inside the hall. Strategically placed in an open and prominent spot within the waiting area, it features oversized dimensions and an elevated position with an extensive viewing range. Its massive screen easily catches passengers’ eyes and reaches most travelers across all zones of the hall, delivering an extremely powerful visual impact.
The second-floor elevated waiting hall is the core area for all passengers to wait and move through the station. The three-sided light box on top of the air shaft cabinet sits atop the ventilation equipment cabinet in the center of the hall. As a scarce overhead surrounding giant backlit light box media in the waiting area, it commands the highest visual vantage point of the hall. Located at the key gathering hub for passenger assembly, transfer and rest, it naturally becomes a visual landmark with inherent landmark attributes. Brand advertising placements can be directly associated with the core spatial symbol of the station.
The station handles an annual passenger throughput exceeding 20 million, among which business travelers account for as high as 42%. The average waiting time for passengers is approximately 1.5 hours. During this lengthy waiting period, the three-dimensional light boxes within passengers’ line of sight enable "accompanying communication". Such high-frequency and long-duration visual exposure can significantly boost the audience’s brand memory retention and create intense visual concentration.
A rare three-sided wraparound giant light box inside the station. Its brand visuals can be clearly seen within a 100-meter radius of the lobby, reaching tens of thousands of waiting passengers across the entire waiting lounge. Distinct from ordinary wall-mounted and vertical totem light boxes with its three-dimensional display format, its grand screen showcases brand strength. It serves as an ideal premium display spot for new product launches, regional brand campaigns, and urban cultural tourism promotion.
Occupying the prime visual high point of the waiting hall, this advertising spot stands as a benchmark for high-end brand image promotion within the station, boasting unique strengths including wraparound three-dimensional presentation, full-area visibility, and extended exposure time for passengers lingering onsite. Equipped with three display panels offering a nearly 360° viewing angle, it ensures passengers can easily view the advertisement no matter which direction they approach from or where they sit while waiting for trains. It is the only giant light box medium in the waiting lounge capable of full coverage across the entire zone.
This medium features three core advantages: high-position panoramic exposure, striking three-dimensional visual impact, and sustained repeated audience engagement. As a high-elevation landmark installation, it inherently exudes a premium aura. Its extra-long continuous screen delivers a magnificent visual effect, perfectly presenting high-end creative content such as brand imagery, panoramic posters, and brand feature films to demonstrate brand competitiveness. It enables explosive, high-density brand communication during passenger peaks on holidays. Rooted in the official space of a railway transportation hub, it carries inherent authoritative credibility, effectively boosting brand reputation and consumer trust.
