- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Hainan | Type：airport | Frequency：0 |
| Address：Haikou Meilan International Airport | Format：Booth | Duration：0 |
| Location：T1 T2 Departure Hall Arrival Hall Area | Min Qty：1 | Operating Time：0-24o'clock |
| Size：/ | Min Period：week |
The booths are all located on the essential pathways of travelers, at core nodes with no blind spots, unobstructed, and mandatory to view, with nearly 100% reach and exposure rates. Annual passenger throughput exceeds 24 million people, with an average daily in-and-out traffic of about 70,000 passengers, and peak days exceeding 110,000. They are adjacent to duty-free shops, dining, and retail areas, creating a strong consumption atmosphere. Brand displays seamlessly connect with consumer scenarios, and the conversion rate is significantly higher than ordinary media.
The open and unobstructed departure/arrival hall booths are located at the central core area and prime pathway positions, offering wide visibility and strong visual impact. Passengers have longer dwell times and stronger willingness to watch actively, with an average dwell time of 15–45 minutes. The booths are large, high in brightness, and have clear images, vertically covering a field of view of 1.5–4 meters, allowing passengers to view up close and stay longer, resulting in extremely high brand recall and recognition.
Booths in T1 and T2 airports form comprehensive coverage from departure to arrival, and domestic to international, connecting the entire travel process of passengers, achieving a closed-loop transmission of brand information from departure to arrival with no interruption. The booths have core advantages including strong interactivity, high conversion efficiency, flexible display forms, and high scenario compatibility, making them the preferred situational media for brand layout in Hainan and reaching high-end travelers.
The escalator entrance in the arrivals hall faces the direction of passenger flow and is large in size, with a very strong visual interception capability, suitable for brands that need to grab attention instantly. The line of sight is forced to focus on the screen. Airport booth media are not just advertising carriers; they are a combination of 'culture, business, and traffic.' Its core advantage lies in leveraging the forced dwell time of passengers at key points to achieve deep penetration of brand information through high visual impact.
The T1/T2 arrivals and departures hall booth areas are high-exposure, high-reach, and high-conversion brand display and experience zones in the core hub of Hainan Airlines, covering all inbound and outbound passengers. They are suitable for brand image display, product experience, event promotion, and passenger conversion, serving as the first impression gateway for travelers entering and leaving Hainan and maximizing the conversion efficiency of cultural consumption hub brand exposure.
The top traffic entrance of Hainan Airlines serves as a prime location for brand display, with five core media advantages: monopolized passenger flow, precise scenarios, high-quality audience, strong visual impact, and efficient conversion. It is the first-choice platform for city-level brand exposure, high-end audience reach, and on-site conversion. Booth exposure acts as city-level brand endorsement, simultaneously enhancing both brand and city image.
Daily contact exceeds 100,000 high-net-worth travelers, with annual passenger traffic continuing to climb. The mixed-flow model achieves 'one layout, two-way coverage,' with exposure duration and contact frequency far surpassing sub-zone points. The stable traffic base provides a continuous and quantifiable foundation for brand exposure.
