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- Media Map
| Area：Ningbo | Type：airport | Frequency：0 |
| Address：Ningbo Lishe International Airport | Format：Light box | Duration：0 |
| Location：T2 Domestic Remote Stand Arrival Concourse | Min Qty：1 | Operating Time：0-24o'clock |
| Size：2.64×9m | Min Period：month |
This location is situated in the arrival corridor for domestic remote stands at Terminal 2, specifically designed media for passengers arriving from remote stands, forming a key 'arrival-to-exit' chain link for high-end brand precise exposure. All shuttle buses transporting passengers from remote stands must pass through this corridor to enter the terminal. The route is singular with no diversion or detour, and the line of sight is easily attracted by lightboxes, leading to longer viewing times.
The corridor is the only passage for passengers arriving from remote stands, with no alternatives or diversions, achieving 100% coverage of passengers from remote stands and ensuring 'zero missed exposure,' stably reaching high-net-worth individuals. Extra-wide horizontal lightboxes are arranged along the depth of the corridor, providing a large display area and strong visual continuity. During the walk, passengers naturally look straight ahead, creating an immersive passive exposure, and the exclusive communication scenario can enhance brand attention and strengthen memory retention.
The corridor is a semi-enclosed, narrow space with no external noise and no other advertising interference. Passenger walking speed slows down, and their line of sight naturally focuses on the walls, resulting in nearly 100% passive reading rate. The walking distance from the remote stands to the arrival corridor is long, and with passengers retrieving luggage and accompanying companions, the average stop time is 15–30 seconds, far exceeding that of ordinary passages, providing sufficient time to fully receive advertising information. The covered area targets high-value mobile traffic, offering outstanding cost-effectiveness.
The corridor environment is relatively enclosed, and passengers' lines of sight cannot disperse like in an open hall; they can only focus on the front and the side walls. While walking to the baggage hall, they must pass through this area, achieving 100% passenger flow coverage and compulsory visual contact. The lightbox here is often the visual focal point, able to establish brand impressions first and seize the mental high ground of 'arriving in Ningbo.'
When passengers disembark from the shuttle bus and enter the terminal, this first brand exposure scene captures the very first impression upon arrival. Multiple lightboxes in the corridor are set up in continuous segments, forming an 'immersive visual corridor,' allowing passengers to receive brand information throughout their walk. The frequency of exposure accumulates and the depth of memory is strengthened, achieving the transformation from 'functional exposure' to 'memory embedding.' The reception of brand information is significantly enhanced, making the advertising content easier to perceive and remember.
This location is a high-certainty, high-stability aviation media asset, with an annual passenger base exceeding 16 million. All passengers arriving at remote stands must pass through here. In this closed, low-interference environment, there is a high forced reading rate, suitable for long-term exposure of high-end brands. The corridor is a semi-enclosed space with no outside noise or other advertising interference; passengers read passively, and the memorability and acceptance are much higher than in open spaces.
This location is a 'hard currency' of aviation media, combining traffic scale, audience quality, and asset scarcity. In the short term, it can quickly ignite the brand, while in the long term, it can steadily appreciate, making it the preferred choice for high-end brands' national rollout and for asset holders.
