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- Media Map
| Area：Ningbo | Type：airport | Frequency：0 |
| Address：Ningbo Lishe International Airport | Format：Light box | Duration：0 |
| Location：Above the T2 domestic check-in island | Min Qty：1 | Operating Time：0-24o'clock |
| Size：4×18m | Min Period：month |
Located directly above the check-in island, it is the first visual focus for all passengers entering the terminal. With a height of about 5 meters, it completely avoids crowds, luggage carts, and obstacles, covering 100% of every passenger entering and exiting the ticketing hall. During the waiting process, the advertising content is more easily passively received, with extremely high memory retention. There are no other advertising locations nearby to divert attention, and the large-scale visuals exclusively occupy visual resources to achieve monopolistic exposure of information.
When passengers queue to check in and drop off luggage, they are naturally stationary and looking up in a silent state. The lightbox is more than 5 meters above the ground, avoiding obstruction by luggage carts or crowds, so the sight naturally falls on the image without searching. Passengers average 15–30 minutes of dwell time, ensuring clear visibility within a 10–50 meter range, providing a longer effective reach duration conducive to in-depth communication.
All domestic departing passengers pass through this unique entrance 100% with no possibility of detours, covering about 12,000 people daily and over 16 million annually with stable traffic. Inside the hall, it is visible 360° without blind spots and without competitor diversion, achieving monopolistic exposure where the brand image becomes the visual center. The effective gaze time per person is 6 seconds, with memory retention increased more than threefold, forming a highly efficient, memorable, and low-interference core airport advertising medium.
The lightbox advertisement monopolizes a high-net-worth flow of 16 million passengers, with 15–30 minutes of mandatory dwell time, a 72㎡ giant exclusive visual, optimal CPM cost, high brand premium and conversion, and long-term value growth, making it the premier strategic media choice for high-end brands planning nationwide marketing layouts.
Passengers are relaxed and focused during check-in, making it the best starting point for brands to showcase a high-end image and launch new products. It also becomes the natural focal point of passengers' attention after entering the departure hall, whether they are looking for a counter or waiting in line. Its visual prominence immediately catches the eye, making it the widest-reaching static communication medium in the departure process. Frequent visual contacts significantly deepen brand recall.
The airport's largest departure billboard spans 72㎡ with a huge screen, unobstructed view from high above, and prolonged visibility. It strongly captures high-end departing passengers, serving as a top-tier gateway media for brand image upgrades and national/regional exposure. It enhances brand communication impact, quickly seizes passengers' visual attention, achieves high-density and multi-dimensional brand exposure, and improves completeness of information reception and memory retention. Its audience value is extremely high.
With an annual passenger throughput exceeding 14.73 million and the media's physical attributes, its investment value mainly lies in two aspects: 'forced capture of top-level traffic' and 'deep engagement with high-net-worth individuals.' Media resources are not only prime physical locations, but also strategic points in brand strategy, offering the preferred medium for achieving high penetration, high conversion, and high premium.
The lightbox above the check-in island is an S-level golden advertising asset and a monopolistic investment target for high-net-worth traffic. Its core value lies in 100% mandatory reach, prolonged engagement, exclusive large-scale display, high-conversion audience, and stable value growth. Investment returns and brand premium are significantly higher than ordinary media.
