Media Resources

As the key visual touchpoint for travelers in the 'last 50 meters' before leaving the island, this LED screen directly faces all arriving passengers walking from the terminal exit to the pick-up points, creating a high-density, unobstructed, and highly focused brand display window. Against the backdrop of over 30,000 domestic arriving passengers passing by daily, it achieves efficient and stable advertising exposure.

Located at a key point in the domestic arrival process, the area on the first floor of the West Concourse where the passenger departure passage intersects with the main arrival hall is a visual route that passengers must pass through when walking from remote stands or West Zone flights to the baggage claim area and ground transportation connections.

Located near the exit of the baggage carousel area on the F1 level of the domestic arrivals hall's main circulation route, it is a key visual point that passengers pass through after collecting their luggage to reach ground transportation or transfer areas. It serves brand promotion and passenger information delivery through high-density, high-reach advertising formats.

This media resource is arranged around the baggage carousel, directly in the passengers' line of sight, creating a natural, high-frequency, immersive brand exposure interface. The baggage claim area is relatively quiet, with no commercial store interference, allowing passengers to focus on the carousel and surrounding information, achieving an advertising effectiveness rate of over 95%.

Located along the core west-side passage leading from the domestic flight baggage claim area to the ground transportation connection zone, this is a high-visibility route that passengers must pass before departure. It is adjacent to the taxi waiting area and ride-hailing pick-up points, where passenger flow is concentrated and dwell time is relatively long, providing an efficient and immersive environment for brand exposure.

Located in the core visual pathway area before domestic flight passengers complete baggage claim and officially enter the ground transportation connection zone, it is arranged on both sides of the main passage and at the visual focal point of the exit, creating an immersive surrounding effect to ensure that every arriving passenger effectively engages with the advertising content.

Located in the main domestic arrivals corridor that all passengers pass through after collecting their luggage, it serves as the core visual pathway connecting the baggage claim area with the exit. This media installation is made up of multiple high-definition light boxes, arranged in an orderly manner along both sides of the corridor to create a continuous, immersive brand display interface.

As both the first impression space for travelers arriving in Hainan and the last commercial touchpoint before departure, this lightbox has become an important window for brands to connect with visitors from outside the island and stimulate local consumption, thanks to its high foot traffic, consistent dwell time, and strong contextual relevance.