- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Shenyang | Type：airport | Frequency：0 |
| Address：Shenyang Taoxian Airport | Format：Light box | Duration：0 |
| Location：T3 Domestic Departure Waiting Area Convergence Point | Min Qty：1 | Operating Time：0-24o'clock |
| Size：10.96×2.96 | Min Period：month |
Located at the critical chokepoint where domestic departing passengers enter the right concourse waiting area after security check, all passengers heading to remote stands and right concourse boarding gates must converge and be diverted here. It handles an average daily departing passenger flow of over 30,000 people with no possibility of detours. Passengers in this gathering area often check boarding gates and wait for rest, with an average dwell time that is long, allowing brand information to be repeatedly and prolongedly reached.
The lightbox is positioned in the central open space with a 360° unobstructed view, clearly visible to passengers from 50 meters away. Its large display creates a strong visual impact. The gathering area is the core area where passengers wait, check boarding information, and rest, with an average dwell time exceeding 15 minutes, allowing brand information to be repeatedly delivered. Attention rate increases by 150%, and brand impact is tripled, achieving a full-scale communication effect of "airport exposure with online spread."
It is the natural convergence point of the right concourse departure waiting area's passageway and the central concourse, serving as the key turning area where passengers are diverted from the main post-security passage to the boarding gates. This location has no physical barriers, offers open space, and passenger flow naturally slows, turns, and observes here, creating a non-mandatory peak for visual retention. Lightboxes are continuously arranged along the walls, covering both sides of the intersection to form double-sided visual enclosure, achieving 360° seamless brand penetration.
This super wall lightbox at the gathering area has no similar media, no ad diversion, and no visual interference. Brand information achieves high-frequency, long-duration, immersive exposure, with advertising recall, brand favorability, and conversion rates significantly higher than ordinary corridor lightboxes, improving by 60%.
Located at the core convergence point of the right finger concourse, this is an essential intersection for passengers heading to various boarding gates after security check. Multiple streams of passenger traffic converge here, with a coverage far exceeding that of ordinary single-sided lightboxes, resulting in greater exposure. The embedded large-scale wall display integrates seamlessly with the wall, offering an unobstructed, panoramic view and a complete, high-impact visual presentation that significantly enhances brand recall compared to typical corridor media.
The main passage of the domestic departure waiting area and the turning wall of the right finger concourse is a key distribution point where passengers disperse from the core area to gates on both sides after clearing security. As a critical convergence media location, this lightbox boasts a grand display size, with a massive image covering the entire turning wall, forming a towering visual screen. Its wide format provides ample creative space for brands, delivering a strong visual impact and stunning effect whether showcasing a grand brand image or detailed product features, ensuring that in the open waiting environment it firmly captures the attention of every passing passenger, creating an unavoidable visual focal point.
This location covers the full passenger flow of departures from the right finger concourse, including business travelers, tourists, and mid-to-high-end consumers. The audience is high-quality and the dwell path is concentrated. With the advantages of a key convergence point, enclosed space, and large-scale display, it can achieve frequent and mandatory exposure while effectively conveying brand image. It is an excellent choice for brands aiming to cultivate passenger flow in Northeast Airlines and enhance high-end exposure.
