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| Area：Shenyang | Type：airport | Frequency：0 |
| Address：Shenyang Taoxian International Airport | Format：Light box | Duration：0 |
| Location：T3 Domestic Arrival Corridor | Min Qty：3 | |
| Size：7.275×2.395 | Min Period：month |
The T3 domestic arrivals corridor is the only main passage from disembarkation → baggage claim → exit, with no detours or diversions, covering 100% of domestic arriving passengers and accompanying pickups, with a reach rate of 100% and effective exposure rate of 95%. The lightboxes are at eye level; passengers walk slowly with luggage and have long dwell times, allowing them to fully and comfortably absorb advertising information, greatly improving the efficiency of content delivery.
The annual passenger throughput is 23.74 million, with an average of about 62,000 domestic arrivals per day. Passengers move slowly with luggage and are attentive, with an average dwell/viewing time of ≥30 seconds per person, far exceeding the fragmented attention in departure areas. The corridor environment is clean with no media clutter. The lightboxes, as the visual focal point, have significantly higher completeness of information reception and memory retention than ordinary locations, forming a regional visual monopoly and an exclusive brand territory.
As the only main domestic arrivals corridor, there are no detours or visual obstructions. Passengers walk slowly with luggage and focus their attention, seeing the displays throughout, repeatedly viewing them to achieve a 100% reach rate. The average dwell/viewing time of arriving passengers is ≥30 seconds. The corridor environment is clean and high-end, free of media clutter. The lightboxes are wall-embedded, only 1.5–2.5 meters from the passengers' path, with the screen height aligned with eye level, creating a brand panorama that greets passengers directly.
This lightbox set is located at the key passageway for passengers exiting the terminal, possessing a natural attribute of mandatory reach. All passengers arriving on domestic flights must pass through here, with no way to bypass it, enabling 100% traffic coverage for brand information. Moreover, in this relatively enclosed passage, there is almost no interference from other commercial information, ensuring the purity and efficiency of brand communication and making every exposure extremely valuable.
The set consists of three lightboxes arranged in a continuous horizontal layout, covering approximately 20 meters of corridor wall, forming an uninterrupted visual scroll. After leaving the baggage claim area, passengers walk along the corridor for about 30–40 meters. The spacing between the three lightboxes is even and unobstructed, ensuring a completely uninterrupted view with no visual jumps. This is the only static media combination in the airport that supports storytelling brand expression.
The lightbox set is a golden investment target at the airport arrival area, integrating “traffic, visibility, audience, and scenario” in four dimensions. With 100% mandatory reach, high-net-worth traffic, large-scale matrix visuals, 24-hour exposure, and regional monopolistic scarcity, it achieves high exposure, high recall, high conversion, and high premium. It quickly boosts brand visibility in the short term and builds a core market communication barrier in the long term, making it the optimal media investment choice for brands seeking to deepen their presence in Northeast China and capture high-end traffic.
