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- Media Map
| Area：Shenyang | Type：airport | Frequency：0 |
| Address：Shenyang Taoxian International Airport | Format：Light box | Duration：0 |
| Location：T3 Domestic Departure Boarding Area Right Concourse | Min Qty：3 | Operating Time：0-24o'clock |
| Size：7.349×2.42 | Min Period：month |
Located along the active path of the domestic departures right finger concourse, this is the route that all passengers must take after security check to reach the boarding gate or waiting area. There is no diversion or bypass, ensuring very high effective reach and frequent, mandatory exposure to all passengers. The lightbox is aligned with the passengers' line of sight, allowing them to easily and fully view it while walking or waiting. The large images are unobstructed, resulting in significantly higher memory retention and information reception efficiency compared to ordinary locations.
The right finger concourse is the core boarding bridge area for T3 departures. It is the only pathway passengers take after security check to enter the waiting area, wait to board, and proceed to the boarding gate. There is no diversion or bypass, providing 100% coverage of all departing passengers in this concourse. As it is a closed waiting area with no alternative routes, mandatory exposure ensures an effective reach rate of 95%. Passengers typically spend a long time here, walking for 20 minutes or more, with focused attention and high ad reading completeness.
The core pathway wall of the right finger concourse in the domestic departures waiting area is directly adjacent to the boarding gates, seating areas, and the active walking path of passengers, covering all departing passenger flow in the right concourse. The embedded wall-mounted lightbox sets can be linked in multiple panels, presenting a smooth, seamless image integrated with the wall without protrusions that obstruct passage. Three lightboxes arranged consecutively form a unified brand visual wall with strong presence and high recognition, easier to create a high-end brand image and reinforce memory than a single lightbox.
This lightbox is located on the wall of the right concourse corridor after the domestic departure security checkpoint at Terminal T3. All domestic departing passengers who have completed the security check need to pass through this corridor to reach their respective gates. Its location ensures a 100% precise and pure audience, comprising high-spending travelers. After passengers pass the security check and relax, this stretch of the route to the boarding gate provides an excellent communication window for the brand.
The concourse is a relatively enclosed, visually focused linear space with almost no interference from other commercial media. The wall-mounted lightbox occupies the entire wall in the direction of passenger movement, creating an immersive visual enveloping effect. As passengers walk through, the brand visuals continuously enter their line of sight, producing frequent and compelling visual impact, greatly enhancing marketing precision and return on investment.
This area is a mandatory path for passengers after completing security checks and heading to the boarding gates. The lightbox is installed in a wall-embedded manner, with visuals that are grand and orderly, highly consistent with the airport’s high-end environment, and integrated with the overall style of the waiting area. It forms a high-density visual coverage, achieving 'one-time placement, long-term brand value enhancement.' Brand information is able to penetrate exclusively, creating a natural visual reception window.
