Media Resources

The screen machine is a core component of the airport's digital media network. High-definition displays are usually installed above or beside each boarding gate, serving not only as an information window for passengers to obtain boarding updates, but also as a digital platform for brands to conduct high-frequency, highly interactive, and precise marketing in the last mile of passenger waiting.

This area is a necessary checkpoint for passengers to collect luggage, wait for airport pickups, and proceed to departure channels. It provides 100% coverage of domestic arriving passenger flow, with no visual distractions and highly focused attention, mainly covering core carousel areas such as Carousel 49 to form a carousel-surrounding media array.

The security checkpoint is the only node on the departure level with a mandatory stop attribute. Passengers must pause here and organize their belongings, with an average dwell time of 5-15 minutes. In the relatively enclosed, narrow space, there is a lack of other competing visual information, so passengers have nowhere else to focus their gaze and can only concentrate on the screen media in front or above them.

The airport display machine set located here, with its unique placement layout, excellent visual performance, and precise audience reach capability, has established a media communication barrier that is difficult to replicate. It is not only the physical endpoint of travelers' journeys, but also the golden first stop for brand mindshare occupation.

Located in the central area of the domestic arrivals baggage claim hall of Terminal 1, right next to the luggage carousel, it precisely covers all the must-stop points for arriving passengers, achieving 100% mandatory exposure, forming a visual focal point with strong dynamic tension and information efficiency.

Even under the complex lighting environment of Hall T1, the image remains clear and sharp, closely following the flow of passengers—from entering the hall to check in, to queuing for baggage drop, and then heading to the security checkpoint, the TV screens follow like a shadow, forming a continuous visual corridor.

The international security checkpoint is adjacent to the duty-free shop area and the boarding gate, serving as a key point for passengers to make cross-border consumption decisions. In the core waiting area in front of the security gates, passengers actively stop, and the ad view rate reaches nearly 100%.

The security checkpoint is a semi-enclosed linear passage. Once passengers enter the queue, they are restricted in all directions—front, back, left, and right. The freedom of vision is greatly reduced, and by using the strong attraction of dynamic visuals, it forcibly intrudes into the field of view during the fragmented time passengers spend waiting for security checks.