Media Resources

In front of the security checkpoint entrance of the domestic departures hall at Terminal 3, arranged in a matrix pattern, covering all waiting areas of the security checkpoints, gathering 100% of the domestic departing passenger flow, the screen machines use high-definition, high-brightness LCD technology, with each screen of moderate size but in large quantity, forming a visually impactful digital barrier.

Located in the domestic departure full-link core stay media of Terminal 3, covering the entire process flow before boarding, laid out along the main waiting corridors and concourses throughout the area, with 19 screen devices arranged across the entire area, forming a matrix coverage with no visual blind spots.

The waiting area at the domestic departure security checkpoint of Terminal 2 is the only area where passengers wait before entering the security channel. It is usually cleverly placed on the crossbeam above the security channel, the side surfaces of the queue barriers, or the pillars in the waiting area, positioned exactly in the golden zone of passengers' eye level at the moment they look up after bending down to organize their luggage.

Screen-spamming machines are usually installed at escalator entrances, corridor corners, or in prominent areas of waiting zones. Using high-definition LED screens to loop dynamic content, they can quickly capture the wandering attention of travelers, accomplishing high-frequency information repetition and forcibly embedding brand impressions into travelers' short-term memory.

Located on the mandatory path that travelers take after checking in and before passing security, the exposure rate is nearly 100%. The audience consists of business and leisure travelers with high spending power, occupying the first golden spot in the departure process where travelers spend the longest time, are most relaxed, and their visual attention is most focused.

The baggage claim carousel is the only area where domestic arriving passengers collect their luggage, achieving a forced coverage advertising reach rate of 98% with no traffic loss. With extended dwell time, low interference, and high conversion, it is a prime media space that provides brands with high-end scenario endorsement and an efficient conversion path.

Located directly above the exit passage, perpendicular to travelers' line of sight, with an unobstructed view and strong visual impact, it has become a prime medium for enhancing brand recall. The natural pause after luggage collection enables an immersive, uninterrupted, and highly engaging advertising environment.

The LED screen at the security checkpoint here, with its grand visual scale and dynamic imagery, has become the last and most concentrated focal point for travelers before passing through security, enhancing brand image and credibility.