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- Media Map
| Area：Chengdu | Type：airport | Frequency：320 |
| Address：Chengdu Tianfu International Airport | Format：led | Duration：15s |
| Location：T2 Arrival Hall Exit | Min Qty：2 | |
| Size：2.5m (W)*5.8 m(H)8面 | Min Period：4weeks |
Located at the T2 domestic arrivals exit passage, this four-pillar combined four-sided HD LED media matrix provides panoramic immersion, a giant screen impact, and a top-tier airport display platform with unavoidable high exposure. It synchronously covers both arriving passengers and those picking them up, with daily coverage exceeding 80,000 people and annual traffic over 20 million, offering ultra-large 360° three-dimensional coverage and high-density loop playback that achieves a visual attention rate of over 80%.
The four-pillar array, with screens on all four sides of each pillar, forms a 7-meter-high immersive visual matrix. As passengers move, at least two screens come into view simultaneously, achieving full-angle, no-dead-angle, high-impact visual immersion. The ultra-large combination area dynamically presents video in a three-dimensional surround, creating strong visual depth. Brand information is prominently displayed, highly memorable, and far exceeds the impact of traditional static advertising.
After retrieving luggage, passengers naturally slow down while waiting for pickups, with long dwell times, concentrated attention, and interference-free enclosed spaces. Highly focused advertising has a much higher effective reach and memorability compared to regular media. Multiple screens come into view simultaneously along passengers’ paths, creating an immersive visual environment with no blind spots, ensuring 100% exposure with no chance to bypass, significantly improving advertisement effectiveness in both reading and retention.
The LED is positioned directly in front of the line of sight and in the side focal area, achieving visual attention rates of over 80%, boosting advertising effectiveness by more than 45%. It serves as the ultimate touchpoint for brands to achieve strong penetration in the 'last mile.' Daily peak exposure reaches 290,000 people. Since the exit passage is the only way out, passengers dwell for an average of 10–30 minutes in a low-pressure, high-attention state.
This location occupies a critical chokepoint for passengers exiting the quarantine area and entering the public hall. Through a matrix arrangement composed of multiple pillars combined with high-definition dynamic LED screens, it forms a visually striking 'digital forest,' achieving full coverage of all arriving passengers in Chengdu. The powerful, immersive brand display provides valuable dwell time for viewing advertisements.
As the landmark media resource in the airport arrival area with the strongest visual impact, highest coverage density, and deepest emotional connection, the combination of a digital matrix formed by multiple pillars and high-definition dynamic visuals creates a thrilling sense of a welcoming ceremony. It enables compulsory, immersive, and full-coverage communication to all arriving passengers in Chengdu. This is the most explosive media resource, ideal for brand image building and immediate conversion, making it a strategic-level asset.
As the first digital display medium passengers encounter upon arriving in Chengdu, the pillar-wrapped LED matrix precisely targets the golden scene at the T2 arrival hall exit. This is the inevitable path for all domestic arriving passengers and the main area where waiting crowds gather. With concentrated foot traffic and focused sightlines, each pillar-wrapped LED uses custom modules to seamlessly follow the pillar contours, achieving a complete wrap while using three-dimensional display to create a strong visual impact.
This media scene has high communicative power. Its high-definition, creative visuals easily prompt passengers to take photos and share, generating a linked effect of offline exposure and online secondary dissemination, further expanding brand communication reach. It helps brands quickly penetrate the western market, enhancing brand awareness and influence among cross-regional customer groups.
