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- Media Map
| Area：Hainan | Type：airport | Frequency：437 |
| Address：Haikou Meilan Airport | Format：spam bot | Duration：12s |
| Location：T1 Second Floor Departure Hall Boarding Area | Min Qty：18 | Operating Time：0-24o'clock |
| Size：0.8m×1.42m | Min Period：week |
Deployed along the core circulation route where passengers wait after security checks, distributed throughout the boarding gate corridors and seating areas, this is the commercial touchpoint where passengers spend the longest time and are most attentive before boarding. Its function is a digital advertising terminal with high density, high frequency, and strong visual impact. The content can be dynamically switched and supports multi-screen synchronized playback to create repeated, reinforced visual memory.
Densely covering the entire waiting area for domestic departures in Terminal 1, along boarding gate routes, and directly in front of passenger rest areas, it provides 100% coverage of passengers after security checks without any visual dead spots. Passengers wait for 1-3 hours, frequently encountering the screens visually. With mandatory exposure and repeated presentation, memory retention far exceeds ordinary media. The environment is quiet with minimal information interference, so passengers' attention is highly focused while waiting, significantly increasing advertisement attention and receptivity.
Passengers usually spend 1–3 hours waiting, during which advertisements cycle repeatedly, reaching them at close range and high frequency. Passengers typically stay for 20–40 minutes in a 'passive attention' state. Advertisements achieve mandatory exposure and effective reading rates far higher than open media, effectively enhancing brand memory and information reception. The screens can be viewed clearly from 1–3 meters without obstruction, ensuring precise transmission of brand information and thorough penetration. High-definition LCD displays support video and dynamic posters with detailed picture quality.
The second-floor waiting area is the only centralized area for passengers to stay after completing security checks and before boarding. Passenger circulation is fixed with no detours or dispersal. The strategically located airport screens leverage golden scene points and intelligent broadcasting features to create a unique media communication advantage.
After passengers pass security checks and enter the waiting area, it signifies a pause in their journey. During the long wait of several tens of minutes, passengers are in a state of psychological relaxation but visual craving. The screen machines are usually positioned directly in front of or beside the seats, becoming the preferred visual focus for passengers to pass time and alleviate anxiety. By taking advantage of passengers’ boredom during the 30-90 minutes before boarding, these machines use high-definition dynamic videos and practical flight information to achieve high-frequency, deep cognitive penetration among high-net-worth business and vacation travelers.
Screen machines are scarce traffic, high-value customer segments, strong conversion scenarios, and high-quality investment targets for long-term appreciation. They provide stable short-term cash flow and definite long-term asset appreciation. Their ROI and risk resistance are significantly superior to traditional media and can be used in conjunction with airport light boxes, LED displays, and arrival area media to construct full-process coverage from check-in — security — waiting — boarding — arrival, meeting clients’ one-stop advertising needs and enhancing overall revenue.
Relying on the four core advantages of scarce prime locations, stable high-value passenger flow, low-risk light asset operation, and long-term benefits of the free trade port, it perfectly balances investment safety and revenue growth. It is a high-value premium project in the transportation hub scenario, capable of delivering short-term stable cash flow returns and allowing long-term gains from scenario appreciation and policy dividends, achieving unhindered, mandatory exposure.
Light boxes are core arrival media resources at airports, located in areas passengers must pass after security checks. They provide three core communication advantages: high exposure, long dwell time, and mandatory viewing, offering brands an excellent advertising scenario for accurately reaching domestic arriving passengers.
