- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Hainan | Type：airport | Frequency：720 |
| Address：Haikou Meilan Airport | Format：led | Duration：15s |
| Location：Right in front of the escalator leading down from the T2 first-floor luggage hall | Min Qty：2 | |
| Size：13m×3m | Min Period：week |
Located on the first floor, directly opposite the downward escalator in the domestic arrivals baggage hall, at the choke point where passenger flow converges, 100% of all arriving passengers are forced to look straight ahead after descending the escalator with no detours, no obstructions, and no interference. The average daily passenger flow is 60,000, with peak days reaching 118,800. Passengers wait an average of 15–25 minutes to collect their luggage, repeatedly viewing and reinforcing the content, which is far higher than at other points in the airport.
Two linked large screens present a strong visual impact, high recognition, and maximize brand image. The colors are vivid, the image quality is clear, and the dynamic expression is strong, making it suitable for brand image promotion, support, and thematic marketing. Passengers are in a state of arrival — waiting — departure, with a relaxed mood, making them more receptive to information and facilitating brand planting and conversion.
The LED screen is precisely installed on the first floor, directly opposite the downward escalator in the baggage hall, serving as the first visual landing point for arriving passengers leaving the escalator and entering the luggage collection area. It is also the core route that the vast majority of domestic arriving passengers must take to collect luggage and exit the station. Whether arriving at a remote stand or via a jet bridge, most passengers enter the baggage hall area via this escalator. Passenger flow is highly concentrated with no diversion, truly achieving full coverage of core arriving passengers.
During the descent on the escalator, passengers’ bodies are oriented forward, and their eyesight instinctively focuses on the direction the escalator is moving toward. The LED screen directly facing the escalator just occupies this only visual landing point. In the tens of seconds of descending, passengers’ gaze is firmly locked onto the screen, unable to avoid the advertisement content by turning their head or moving.
This LED screen, together with the corridor wall lightboxes at distant gates, boarding gate screens, and trolley stickers, forms a full-chain commercial touchpoint from arrival to boarding to departure. With its unavoidable visual focus, extended duration of deep engagement, stunning dynamic display, and precise conversion scenarios, it has become a strategic battleground for brands to create a first impression and trigger an initial impulse in travelers arriving in Hainan.
As the core landmark of the baggage hall, this screen usually features an extra-large design, dominating the wall. Its massive size and high brightness establish absolute visual dominance in the spacious baggage hall. Any passenger entering this area cannot ignore its presence. During this time, advertising content is played repeatedly, and this high-density repeated exposure greatly deepens brand recall, completing the psychological transition from 'seeing' to 'remembering' to 'identifying.'
Directly opposite the downward escalator in the first-floor baggage hall is the first visual focal point for arriving passengers entering the baggage claim area. It is a rare 'high-focus, high-conversion, no blind spot' golden resource among airport lightboxes and LED screens. Leveraging exclusive traffic lines, compulsory reach, and high-value passenger flow, it far surpasses ordinary airport advertising media in communication efficiency and is a premium media choice for brands positioning themselves at the gateway of Hainan Free Trade Port.
With four core advantages — full coverage along core traffic lines, concentrated high-net-worth clientele, exclusive scenarios with no substitutes, and long-term value appreciation potential — it perfectly meets the deployment needs of high-end brands and strong investors, balancing short-term exposure with long-term value-added benefits as a premium advertising option.
