- Photos
- Specs
- Advantages
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- Media Map
| Area：Beijing | Type：Metro | Frequency：0 |
| Address：Line 10, Jintai Xizhao Station | Format：Light box | Duration：0 |
| Location：Station Hall | Min Qty：26 | Operating Time：0-24o'clock |
| Size：墙贴148.5㎡，灯箱1.2m | Min Period：4week |
Positioned on the two side walls flanking the only arched main passage for entry and exit, the media delivers simultaneous coverage of views on both sides without one-sided obstruction or blind viewing spots. Scattered advertisements are rare within the enclosed arched corridor, creating an exclusive visual monopoly. The station serves over 120,000 CBD commuters on average each workday; foot traffic slows during morning and evening business rush hours, with passengers lingering for 60 to 90 seconds on average and passing through this confined underground spot 2 to 3 times per person daily. Passengers maintain a high level of focus here.
Installed on both side walls of the corridor, the media comes into passengers’ sightlines simultaneously on both sides whether they are entering, exiting or transferring. Boasting an expansive continuous display surface, it enables hundreds of meters of seamless creative presentation with striking visual impact that instantly captures passengers’ attention. The fully enclosed arched corridor contains few scattered competing ads to divert sightlines, securing an exclusive visual monopoly and sustaining passengers’ concentrated attention throughout their transit, which drastically boosts brand recall.
Double-sided hall wall wraps rank as a "super media format" among subway advertisements with powerful visual appeal. Within the relatively enclosed station hall space, the oversized wall wraps offer ample room for extended brand creativity, drawing passengers to stop and observe and delivering an intense immersive sensory experience. This greatly improves information retention, resulting in far higher ad memorability and superior information penetration efficiency compared with standard single-point media.
Located in the core concourse area of Jintai Xizhao Station on Line 10, this full set of media features an integrated layout combining seamless full-wall stickers on both sides and 20 sets of embedded circular illuminated light boxes. The large-area wall stickers form the foundational brand visual tone, while the circular light boxes serve as layered visual focal points, blending perfectly with the station’s original circular "Sunset Glow" architectural design to create a cohesive and upscale spatial atmosphere.
As a scarce high-end static media solution with a themed composite space, it boasts four core advantages: immersive curved giant visuals, distinctive circular luminous focal points, top-tier business passenger flow, and landmark cultural space. It enables precise outreach to high-net-worth business crowds along the entire East Third Ring Road and delivers efficient offline traffic attraction. Leveraging the circular transit network of Line 10 that radiates all business districts across the city, it stands as a preferred landmark advertising spot for luxury, finance, high-end real estate, automotive, media and cultural creativity, as well as star hotel brands seeking to establish a presence in Beijing’s core business districts.
This complete media installation is highly compatible with the station’s curved dome and sunset-themed circular architecture. Curved wall stickers on both sides construct a fully enclosed panoramic brand corridor, and custom circular illuminated light boxes are strategically placed along passenger circulation routes, creating a dual-layer visual hierarchy of "extensive atmospheric backdrop + prominent focal messaging". The advertisements integrate seamlessly with the station’s interior scenery, delivering far superior artistic texture compared to standard subway media. It readily becomes a popular photo spot within the station, prompting organic secondary sharing by passengers.
