Media Resources

Taking advantage of the traffic characteristics of entrance and exit passages, passengers’ line of sight naturally falls on the facade screens while walking. Long passages extend the viewing duration of advertisements. Passengers receive repeated exposures twice when entering and exiting the station, which continuously deepens the audience’s brand memory and effectively improves the efficiency of information reception.

This location features exclusive continuous film advertising resources for the platform. The overall visuals connect seamlessly without fragmentation or messy obstructions. There is minimal interference from competing advertisements within the area, delivering a clean and pure space for brand display.

Leveraging the unique scenario advantages of a three-line interchange hub, passengers spend more time moving and staying within the station compared with ordinary stops. They can continuously receive brand information during long-distance travel. Repeated exposure generated by round-trip transfers effectively boosts brand recall and information penetration.

Leveraging the 360° panoramic visibility of the upright pillar and equipped with a high-definition high-brightness backlight system, it delivers clear, delicate images with excellent recognizability. It maintains stable and outstanding display effects all day long, effectively capturing the attention of waiting passengers.

As a key interchange station for Tianjin Metro Line 1 and Line 5, Xiaobailou Station records an average daily passenger flow of over 150,000. The access passageways serve as the mandatory route for passenger entry, exit and transfers, enabling 100% forced exposure of advertisements with no possibility of avoidance.

Integrated composite media combining curved LED and surrounding curved light boxes, which is fundamentally different from traditional single flat advertisements. The curved surrounding structure delivers an ultra-wide viewing angle, enabling passengers to naturally capture screen information no matter which direction they travel from during transfers, entry or exit of the station.

Stairhead light boxes usually feature a large area and striking brightness. In the relatively dim underground spaces of metro systems, this luminous medium can create a strong visual impact and instantly capture passengers' attention. It delivers an excellent visual presentation effect whether for showcasing brand images or details of new products.

The five-consecutive integrated displays connect seamlessly, breaking the display limitations of individual light boxes to form an extra-long continuous visual display strip. It delivers high image integrity and striking visual impact, greatly enhancing the appeal and memorability of advertising content.