Media Resources

Installed in enclosed areas within passengers' horizontal line of sight free from interference. Passengers can naturally receive information while waiting for trains or moving through passages, leading to high recall rate of core messages. The coverage extends to the entire rail network without blind spots. It supports full-scale deployment as well as targeted outreach to key areas to reach all metro passenger flows.

Arrange high-exposure core positions along passenger-dense traffic routes to achieve wide coverage and high efficiency. Large-size high-definition screens deliver strong visual impact, quickly capturing audience attention and strengthening information retention. They are highly adaptable and easy to coordinate with single creative displays, and can be combined to suit full-area promotion or key campaign launches.

Passengers spend an average of 4 to 7 minutes lingering while transferring or walking through transit passages. This slow, short-distance movement eliminates the shortcoming of fleeting ad glances, delivering high-frequency, long-duration and repeated immersive exposure. Such media achieves far stronger brand recall than transit ads on platforms where passengers pass by rapidly.

As an important transportation hub connecting multiple lines, this station can accurately accommodate a large volume of two-way transfer passengers. Passengers tend to stay for a relatively long time in transfer corridors and station halls, with frequent visual exposure, making it ideal for building brand image and delivering in-depth information.

The station hall is the core staying area for passengers to undergo security checks, purchase tickets, wait for trains and transfer lines. The average passenger stay time exceeds 90 seconds. Audiences can fully receive brand information by viewing the screen at a close horizontal line of sight, and high-frequency daily repeated exposure greatly improves users' brand memory.

The enclosed pedestrian underpass boasts a clean environment free from harsh outdoor glare. With a steady passage dwell time of 2 to 4 minutes, brand messages can be fully read and leave a deep impression, delivering far superior exposure reach compared to conventional metro advertising media.

The light box is located at the core of the main traffic line on the north wall of the station hall, serving as a high-visibility vantage point that all passengers must pass through for inbound trips, outbound trips and two-way transfers. Unobstructed by columns, turnstiles or signage facilities, it delivers mandatory exposure covering all passenger routes with no blind spots.

This luxury light box is installed on the main core passage of the south wall of Workers' Stadium Station concourse. It sits along the exclusive passenger flow route for interchange between two subway lines, station entry and exit, and commercial district foot traffic diversion. Free of obstruction by columns and signage, it occupies the entire main visual wall and reaches 100% of all passengers passing through the station.