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| Area：Xian | Type：Metro | Frequency：0 |
| Address：Shuangzhai Station | Format：Light box | Duration：0 |
| Location：Station hall floor wall | Min Qty：2 | Operating Time：0-24o'clock |
| Size：110.47㎡ | Min Period：4week |
As an interchange station for Lines 3 and 14, Shuangzhai Station handles a large volume of cross‑line transfer passenger flow. The station hall brand zone is located on the wall space that passengers must pass between the fare gates and transfer passages. Whether passengers are heading from Line 14 to the elevated station of Line 3, or travelling towards North Railway Station and Olympic Sports Center, there are few sources of interference within the semi‑enclosed metro space. The twenty‑four connected light boxes boast large‑format visuals with favourable close‑range viewing conditions and high advertisement reach, enabling repeated exposure across the entire passenger journey of entry‑exit‑transfer.
"Wall stickers" refer to high‑precision laminated advertising stickers matching the light boxes, delivering an integrated visual effect of "light boxes plus wall surfaces". While staying within the station, passengers are exposed to the advertisements at least 8 times on average per single trip, far exceeding the 1‑2 visual contacts from cultural exhibitions. The advertising content directly guides passengers to mall consumption scenarios, achieving seamless conversion from commuting routes to commercial consumption routes. It represents the media format with the strongest visual impact and highest exposure efficiency in metro station halls.
Shuangzhai Station serves as a key interchange hub for Xi’an Metro Lines 3 and 14, recording a daily passenger flow of over 250,000. It features heavy passenger volume and diverse audience profiles including young white‑collar workers, family groups and out‑of‑town tourists, attaining 100‑percent passenger coverage. Brand visuals on both sides create a semi‑enclosed immersive space that effectively blocks external distractions and forcibly captures audiences’ attention.
Large‑area wrapping or combined posting is applied to the station‑hall walls to break the frame constraints of traditional light boxes and create continuous, grand visual imagery. The combination of these elements forms a "super‑sized brand promotion zone", which delivers powerful visual penetration and striking impact within the spacious station hall. It offers brands extensive creative latitude and generates magnificent display effects that fully demonstrate brand strength.
The combination of 24‑sheet light boxes and wall‑mounted brand zones on the station‑hall level represents a rare large‑scale composite media solution for transfer station halls. Its core values lie in passenger flow from the dual‑line transport hub, precisely targeted local audiences, immersive full‑wall communication, and development dividends of new urban districts. When paired with wall stickers, an integrated brand wall is formed to multiply visual impact. Unaffected by weather conditions, this media delivers stable advertising output around the clock. Passengers encounter the advertisements repeatedly during transfers, yielding deeper communication effectiveness than scattered spot placements.
The 24‑sheet light boxes serve as an extra‑large continuous carrier for main visuals, ideal for showcasing brand key visuals (KV), flagship products and slogans. Surrounding wall stickers enable graphic extensions, atmospheric embellishment and supplementary information. The synergy of both elements achieves integrated styling for the entire wall, supporting creative designs for themed campaigns, IP co‑branding, event promotions and more. Irregular‑shaped visuals, gradient extensions and scenario‑based visuals are all feasible. The enhanced overall atmosphere better captures passengers’ attention and encourages them to stop and view the content.
