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- Media Map
| Area：Dalian | Type：Metro | Frequency：0 |
| Address：Zhongshan Square Station | Format：billboard | Duration：/ |
| Location：Directly above the stairs | Min Qty：1 | |
| Size：5.5m*5m =27.5 ㎡ | Min Period：week |
The lintel advertisement is located in the top area (at the eyebrow) directly in front of the passenger standing on the escalator, and the passenger's gaze is naturally upward to contact the advertising screen. The distance between the passenger and the advertising screen is extremely close (about 30 cm), and there is no obstruction in the middle, which is one of the shortest forms of viewing distance in the subway media.
In the process of taking the escalator (usually lasting 30-45 seconds), passengers are in a relatively closed and short-term boring environment, and their eyes will naturally be attracted by the close-range, large-area frieze advertisements ahead. Data shows that more than 80% of passengers pay attention to escalator advertisements (including ladder signs and lintels).
Zhongshan Square Station is located in the core of Dalian Renmin Road business district, is a gathering place for international brands and high-end business, the site radiates Times Square, Friendship Mall, New World Famous Store and other high-net-worth shopping malls, therefore, the lintel advertising can directly and high-frequency reach high-end business people, tourists and high-income urban residents with strong consumption power, to achieve accurate transmission of brand information and high-value group coverage.
