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- Specs
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- Media Map
| Area：Dalian | Type：Metro | Frequency：0 |
| Address：Hongjin Road Station | Format：billboard | Duration：/ |
| Location：Directly above the stairs | Min Qty：1 | |
| Size：6m*4.8m =28.8 ㎡ | Min Period：week |
The lintel advertisement is located in front of or above the escalator for passengers to pass through the visual path, and the distance between passengers and the advertisement is very close (about 30-50 cm), forming a non-distracting "forced view" effect.
Passengers are susceptible to boredom in the operation of the escalator, and the lintel advertisement naturally attracts attention with a large area of pictures and eye-catching positions, and the proportion of attention exceeds 80%.
All passengers entering and exiting the platform need to pass through the escalator or staircase, and the lintel advertisement becomes a "forced exposure point" that cannot be bypassed to ensure the high-frequency reach of advertising information.
It takes about 30-45 seconds on average for passengers to take the escalator, and the lintel advertising continues to occupy the field of vision in the process, forming a deep brand impression.
