Media Resources

The main entrance and exit of the community have an orderly flow of people and vehicles with high traffic frequency. As a necessary checkpoint for vehicles entering and exiting, the barrier gate naturally captures attention during the 3–6 seconds of waiting for the arm to lift, creating a highly focused golden viewing window. This ensures that brand information is fully received, with reach efficiency far surpassing that of open outdoor media.

The main entrance and exit of the residential community are busy with both vehicle and pedestrian traffic, with a high daily flow. As a crucial checkpoint for vehicle and visitor access, vehicles and pedestrians must briefly stop in front of the barrier gate for an average of 3–6 seconds, naturally possessing three major communication features: enforced pause, focused attention, and repeated exposure.

Vehicles and pedestrians must stop and wait for the barrier gate to rise or lower. During passage, their gaze naturally focuses on the barrier arm or the machine box advertising space. Vehicles must wait about 3-5 seconds for the gate to open, creating an unavoidable enforced reading scenario, ensuring that the advertising message is fully conveyed.

The extra-large lightbox, with a single pane area of up to 27.2㎡, is a must-see giant screen during waiting times at the station. It is mainly located at key urban stations on Line 6, delivering information frequently and with strong coverage, increasing the efficiency of lightbox advertising by more than 50%.

The lightbox is located above the four main passenger flow entrances leading from the interchange hub concourse of Lines 1 and 2 to the platforms. With its large size and strong light source, it has become the focal point of the concourse and is currently one of the largest and most visually striking lightbox media in the Changsha Metro system.

The S-level single-sided door stickers in the subway are a high-end platform screen door advertising medium, specifically referring to the ad spaces installed on one side of the platform screen doors at core S-level stations of Changsha Metro. They are considered prime resources among in-station flat media and have three core features: mandatory exposure, full platform coverage, and high reach.

The community experiences heavy daily traffic, providing high-frequency, repetitive exposure opportunities for advertisements. Vehicles must briefly stop when entering and exiting, naturally drawing drivers' attention to the barrier screen. In this undisturbed, enclosed passage scenario, advertising information can be effectively conveyed, creating a compulsory viewing and deep attention advantage.

Relying on vehicle thoroughfares that residents pass through daily, the advertisements naturally and frequently catch their visual attention. Without interference from other forms of advertising, they create a gentle yet effective compulsory reach.