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| Area：Changsha | Type：Community | Frequency：0 |
| Address：No. 152 Xinkai Road | Format：barrier gate | Duration：0 |
| Location：Xintian Residential Complex | Min Qty：1 | |
| Size：310cm×80cm | Min Period：week |
Within a 3-kilometer radius of the core residential area in Xinkaipu, Tianxin District, there are Nanqiao Park, Changsha Third Hospital, the Railway Institute Metro Station on Line 1, the Xinkaipu commercial district, and more, serving a resident population of 50,000 and forming a stable consumer circle. The barrier gate is the only entry and exit for vehicles in the community, requiring drivers to wait for the gate to rise and fall. The advertising screen is directly in the line of sight, with a 99% arrival rate for drivers and a 70% arrival rate for pedestrians, ensuring that anyone entering or exiting will inevitably see the advertisement.
Surrounding the area are several established communities such as Changsheng Lanting and Vanke Zitai, forming an important residential belt in the southern part of Tianxin District. Barrier gate advertising has become a key node for regional brand promotion. With Changsha Third Hospital, the Railway Institute Metro Station, and the Xinkaipu commercial district nearby, it reaches 50,000 residents, forming a stable consumer circle. Advertisements can also indirectly reach passing traffic, expanding the coverage area.
The media advantages of this advertising focus on four main dimensions: precisely targeting middle- to high-income families in Tianxin District, creating forced exposure to form a memory loop, linking to the home scenario to increase trust, and achieving high efficiency with cost-effectiveness. It serves as a prime entry point for brands entering mature communities in Tianxin District, Changsha, and reaching middle- to high-income households. It is especially suitable for companies that need to deepen community market penetration and enhance brand presence, effectively transitioning from 'broad outreach' to 'precision targeting,' helping brands gain a competitive edge in a fiercely contested market.
The use scenario of the rise and fall of the barrier gate forms a forced visual touch within 3-5 seconds of the car owner waiting for passage, realizing 100% effective transmission of advertising information, and allowing the advertising content to form repeated exposure, with the characteristics of high reach, high repetition and high accuracy, so that the brand information continues to penetrate in the daily scene, and the advertising will deeply integrate the core advantages such as precise audience, forced scene, and high-frequency exposure
With its core characteristics of accuracy, compulsory and high frequency, it perfectly solves the pain points of inaccurate audiences and difficult to measure the effect of traditional outdoor advertising, and has become the preferred media for brands to deeply cultivate the community market in Tianxin District, Changsha, and achieve accurate reach and efficient conversion, especially suitable for brands in the home, automobile, finance, education and other industries that need to build community trust and improve brand penetration
For advertisers, this is not only an advertising placement, but also a long-term investment in the high-net-worth community consumer group in Tianxin District, Changsha, which can help brands build a sense of trust at their doorstep and achieve a full-link marketing closed loop of cognition-interest-purchase-repurchase
Community media has become the core position of brand "last mile" marketing, and advertising has become an efficient medium connecting brands and community consumer groups with its accurate, mandatory and high-frequency communication characteristics, helping advertisers achieve effective communication in the last mile
