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| Area：Changsha | Type：Community | Frequency：0 |
| Address：No. 369, Yuelu Avenue | Format：barrier gate | Duration：0 |
| Location：Yuelu No. 1 | Min Qty：1 | |
| Size：310cm×80cm | Min Period：week |
Relying on the core location advantages of the community close to the municipal government and the Yuelu District Government, with compulsory viewing, high-frequency exposure, and accurate reach of high-net-worth car owners as the core characteristics, it has become an important media choice for brands to deeply cultivate the high-end community market in Hexi, Changsha
It is connected to the two main roads of the city in the north and Jinxing Avenue in the east, Baigezui Station of Metro Line 6 is about 824 meters, and the bus station Yuelu Avenue Jinxing Intersection No. 302 and No. 322 go directly to the door of the community, covering the city's high-value mobile population, and the surrounding 3 kilometers cover high-end business districts such as Hexi Wangfujing, BBK Meixi Xintiandi, Oaks Plaza, etc., forming a high-end consumption ecosystem integrating government affairs, business and residence, and the advertising radiation effect is doubled
With the three core characteristics of core location, high-net-worth car owner group and forced communication scenario, it has formed a unique media advantage that is different from ordinary community barrier advertisements, and has become a scarce resource for the brand to accurately communicate in the high-end market of Changsha Hexi, especially suitable for the long-term launch of mid-to-high-end brands that pursue accurate reach and efficient conversion
The screen of barrier advertisements is unobstructed and visually focused, which can convey brand information to the target customer group in a short period of time, which is different from other advertising forms of decentralized reach
Advertising is based on the core location of government affairs, with high-net-worth car owners as the core audience, compulsory viewing high-frequency exposure as the communication engine, and cost-effective and high ROI as the investment guarantee, becoming the core media resource for the brand to accurately acquire customers and enhance brand influence in the high-end market of Changsha Hexi, which can realize value-added functions such as accurate push and interactive experience to further enhance media value
The core value of barrier advertising is to give full play to the core value of barrier advertising with accurate crowd positioning, efficient forced reach, superior location conditions and high-quality display effect, which not only provides the brand with an accurate, efficient and long-lasting communication carrier, but also forms a natural immersive and interference-free communication scene of barrier advertising, and the audience's attention focus is 3-5 times that of ordinary scenes
The core value of advertising lies in the combination of accurate, forced, high-frequency and high-value communication, directly delivering advertising information to the target audience with the most spending power, achieving interference-free forced reading in a closed environment, strengthening brand memory through high-frequency reach, and getting close to the advertisement in front of the barrier, with clear details and enhancing brand recognition and memory
Located on the only way for vehicles to pass, the owner waits for about 25-65 seconds to lift the pole, and the information acceptance rate is 100% without avoiding the line of sight, and at the same time covers the accurate audience of vehicle drivers and passengers and the radiation crowd of passing pedestrians, so as to achieve multi-person communication in one vehicle and a pedestrian arrival rate of 76%
