Media Resources

Suspended prominently directly above the lounge area of the waiting hall and running forcibly through the entire lobby, the large-format displays present an air of brand dominance. Arranged on a large scale, they deliver extremely strong visual impact and stunning communication effects, with long brand exposure time that powerfully boosts brand awareness.

While passengers wait for elevators and enter or exit the elevator cars, their line of sight is level with and directly facing the light box screens, leaving them no way to avoid viewing the content. This creates a natural mandatory exposure effect, with an effective exposure rate far exceeding that of transient media in station passages.

All passengers must pass through this spot to enter the station for waiting and head to the ticket gates. The average waiting time for passengers ranges from 30 to 60 minutes. They face the light box advertisements continuously while sitting and resting for long periods. In fragmented spare time, passengers are highly receptive to information, resulting in an overall ad reach rate of up to 92%.

This media outlet is situated at the central landmark of the waiting hall, covering the rest and gathering areas across the entire hall, escalator passage routes, and transfer corridors of all ticket checkpoints. It lies in the core zone where all waiting passengers must pass through, stay for long periods, and frequently linger.

Light boxes installed on both sides of the gate entrances in waiting rooms guard the station entry points, fully covering inbound passengers to boost brand exposure. They enable zero-distance contact with travelers with strong forced visibility, effectively reaching departing crowds, and every detail delivers profound influence on the audience.

Relying on the airport's unique starfish-shaped architectural design, and utilizing the atrium corridor space connecting the central hall with each boarding gate as a wind tower, the advertising images are perfectly integrated with the architectural structure, forming a visually striking vertical brand lighthouse.

A key static media resource located in the international arrivals area connecting the immigration inspection counters with the baggage claim hall, this media occupies the only route that passengers must take from legal entry to physical baggage collection, having extremely high strategic value and brand display effect.

One of the top static media in airport media resources with the highest passenger value, minimal visual interference, and the strongest brand tone, occupying the only mandatory path for international travelers from immigration inspection to baggage claim, creating a highly impactful brand corridor.