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- Media Map
| Area：Guangzhou | Type：airport | Frequency：0 |
| Address：Guangzhou Baiyun International Airport | Format：Film | Duration：0 |
| Location：T1 Interior Skybridge | Min Qty：45 | Operating Time：0-24o'clock |
| Size：/ | Min Period：month |
Located in the only channel for passengers to board and disembark, no detour, no diversion exposure and no dead ends, passengers wait on foot in the covered bridge, close up / up, strong visual oppression brand information instantly grabs attention, long-term viewing of advertisements has a very high effective reach rate, 100% reach the departure/arrival passengers of the corresponding covered bridge flight, covering tens of thousands of high-end business travelers every day
In the closed passage, passengers' eyes naturally focus on the glass/wall on both sides when walking, the arrival rate and effective reach rate are close to 100%, and the waiting time for a single covered bridge is about 30–60 seconds, forming in-depth reading and memory, and the T1 check-in island, security checkpoint, waiting hall, baggage hall and other media are linked to form a full-process brand surroundin
The covered bridge is the only channel for passengers to board or disembark, and all passengers departing and arriving at T1 need to pass through here, at this time, the visual focus naturally falls on the glass film pictures on both sides, forming a deep and immersive information reception scene, and the memory retention rate is significantly higher than that of fast-paced channel media
As one of the hub airports, the international influence enhances brand image and credibility, and covers 100% of all domestic customers in T1 terminal, including business travel, tourism and vacation, visiting relatives and friends, etc., accurately targeting high-quality audiences with high spending power and high travel frequency
Jet bridge film advertising is an immersive glass film ad that covers the essential paths for boarding and deplaning. Its core features include 100% guaranteed exposure, extra-large surfaces, strong close-range visuals, and precise targeting of high-end audiences. It serves as a premium media for brands to achieve strong exposure, high recall, and context-driven communication in aviation hubs, with brand information becoming the sole visual focus for travelers, maximizing clarity and penetration of the message.
The core media advantages of the film lie in mandatory reach, high-end audience access, interference-free environment, visual impact, and flexible efficiency. It is a golden medium for brands to achieve effective exposure, using fully enclosed visual dominance as a barrier, extended in-depth communication time as its core, and immersive situational experience as its highlight, successfully occupying travelers' minds at the “final mile.”
As the core display format of jet bridge media, it relies on the hub advantage of Terminal 1 and the situational characteristics of the jet bridge to create a unique communication value distinct from traditional advertising. It balances functionality and visual appeal and becomes an efficient carrier for brands to connect with high-end audiences and convey core values, showcasing irreplaceable media competitiveness.
Rooted in the passenger base of Terminal 1 and the unique environment of jet bridges, it integrates four core features: precise reach, efficient communication, flexible placement, and brand empowerment. It breaks the limitations of traditional airport advertising of "high exposure, low experience," deeply combining the functionality of airport films with media communication value. It provides travelers with a more comfortable transit experience while establishing a high-end, efficient, and precise platform for brand communication.
