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| Area：Guangzhou | Type：airport | Frequency：0 |
| Address：Guangzhou Baiyun International Airport | Format：Film | Duration：0 |
| Location：T1 Domestic Arrival Concourse Brand Hall | Min Qty：4 | |
| Size：23.84×2.4 | Min Period：month |
Located in the core flow line of the T1 domestic arrival corridor, it is the only passage for passengers to exit the baggage hall and go to the welcome hall/exit without the possibility of detouring, the passage is closed, there is no competition from other media, and the eyes of passengers naturally focus on the wall when walking, and the attention rate and memory far exceed the open area, and the walking time of passengers is about 30-60 seconds, facing the huge picture at close range, and the brand information is deeply implanted and not easy to forget
The arrival corridor is usually relatively closed, there are no other commercial stores or cluttered advertisements on both sides, the wall sticker screen becomes the absolute dominance in the field of vision of passengers, the closed corridor structure has no other media to distract attention, the attention rate is close to 100%, the memory retention is much higher than that of the open area, and the ultra-long and ultra-wide seamless picture forms an immersive brand corridor, and the brand impact is extremely strong when viewed from the front
100% coverage of T1 domestic arrivals, with an average of more than 100,000 passengers per day, the customer base is mainly business white-collar workers, mid-to-high-end tourists, with an annual income of 300,000 yuan, accounting for more than 65%, strong consumption decision-making, and the conversion efficiency of high-end brands is significantly better than that of mass channels
Passengers can form continuous exposure during the walking process for several minutes, far away from supermarket stations, business districts and other short-term media, can deeply convey brand concepts and strengthen memory points, the passage space is regular and closed, the environment is quiet and tidy, there is no noisy information interference, passengers have a strong willingness to watch, focus on brand information transmission more efficiently
Brand corridor wall stickers are one of the most narrative and visually impactful forms of airport media. They utilize the characteristics of arriving passengers' unavoidable, solitary, and prolonged movement paths, transforming an ordinary walking process into an immersive brand journey. With their super-long narrative space, enclosed immersive experience, precise domestic passenger flow, and emotional touchpoints upon landing, they greatly enhance visual impact and memory retention.
This media serves as a high-end traffic entry point in the South China hub and a rare, exclusive brand position. With core advantages of mandatory reach, high-net-worth audiences, strong credibility, lasting memory, and high conversion, continuous exposure creates deep memory. Brand recall exceeds 68%, amplifying communication effects and improving conversion efficiency. It is suitable for long-term high-end brand placements, forming stable brand assets and competitive barriers.
Domestic arrival concourse passenger flows are concentrated, without interference from other cluttered advertisements. During luggage collection or waiting for pick-up, passengers have ample time to focus on wall content, generating deep exposure. The airport film creates high-definition visuals, allowing brand information to be more direct and deeply implanted in passengers' minds. Compared with fragmented online ads, immersive offline exposure in this scenario has higher memory retention, effectively helping brands achieve a communication loop of 'awareness—liking—conversion.'
