- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Guangzhou | Type：airport | Frequency：360 |
| Address：Guangzhou Baiyun International Airport | Format：spam bot | Duration：5s |
| Location：T1 Domestic Departure Ankou | Min Qty：4 | |
| Size：0.84×2 65吋 | Min Period：week |
Located at the domestic departure security check queue passage, through which 100% of passengers must pass, with no possibility of bypassing, ensuring advertisements are exposed without any blind spots. The average waiting time in the security check queue is 5–10 minutes, with passengers in a stationary waiting state, highly focused, without any unnecessary visual distractions. Advertisement reach and recall are significantly higher than in moving areas. The visual environment in the security check area is simple, without other cluttered advertisements to divert attention, making single-screen information more memorable.
Situated in the mandatory passageway after passengers have completed identity verification and before entering the controlled area, it covers 100% of all domestic departing passengers. This area is a closed, highly controlled space with passengers staying for an average of 10–30 minutes, highly focused, creating an 'undisturbed, highly concentrated' information reception environment. Precise reach is the core advantage, perfectly suited to the needs of departing passengers, achieving efficient penetration and deep dissemination of advertising information.
The domestic departure security checkpoint reaches an average of 100,000 passengers daily and over 30 million mid-to-high-end passengers annually. It primarily targets business travelers aged 25–50 and mid-to-high-end tourists with strong purchasing power and decision-making authority. It can be integrated with T1 domestic departure corridor LEDs, boarding area screen machines, and check-in hall light boxes to form a 'Departure — Security — Boarding' full-process communication matrix.
As a strategic media platform for brands entering South China and radiating nationwide, it rapidly establishes regional influence, forming a complete value loop of 'Traffic — Scenario — Audience — Conversion.' High-definition vertical screens support image and video rotation, with clear visuals and strong visual impact, presenting the brand in a more premium manner.
Security check queuing and waiting are mandatory stop scenarios for passengers during their journey, where mobile phone use is restricted. They are clearly visible within 3–5 meters, have strong visual impact, and focus the line of sight on screen advertisements without obstructions or competitor diversion. The core advantages lie in mandatory dwell time, no interference, high-value passenger flow, full route coverage, and digital flexibility, making it a golden medium for brands to achieve efficient exposure at South China aviation hubs.
The screen machines at domestic departure security checkpoints are high-ROI, high-conversion, and long-term value-adding core outdoor media investments at South China aviation hubs. Their core value lies in five dimensions: mandatory exposure, high-net-worth passenger flow, full-link conversion, brand endorsement, and digital controllability, forming a complete value loop of "traffic - scenario - audience - conversion." Long-term investment can obtain time-slot exclusivity, creating a brand monopoly advantage and increasing brand value by 30%.
With visual dominance in enclosed spaces, deep capture of anxious psychology, high-frequency repetitive exposure, and precise targeting of high-net-worth groups, it becomes a strategic high ground for brands to occupy consumer minds at the start of the journey. Passengers, while moving slowly in line, will pass multiple screens with varying repetitions appearing continuously in their view, utilizing the "mere exposure effect" to greatly strengthen brand impressions.
These screen machines leverage South China hub traffic, high-net-worth audiences, mandatory interference-free scenarios, digitally flexible operations, and high-end brand endorsement to build full-cycle investment value: short-term efficient exposure, mid-term precise conversion, and long-term brand enhancement, making them a must-have core media for boosting brand momentum.
