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| Area：Guangzhou | Type：airport | Frequency：0 |
| Address：Guangzhou Baiyun International Airport | Format：Light box | Duration：0 |
| Location：T1 arrives at the waiting area at high altitude | Min Qty：4 | |
| Size：14.37×3.74 | Min Period：month |
Located in the domestic arrivals waiting area of Terminal 1, the overhead lightbox is suspended above the waiting area with no pillars or wall obstructions. Passengers see the large display as soon as they look up. Even in the bright terminal environment, it stands out and has a high memory retention rate. The waiting area is a gathering point for arriving passengers and people picking them up, with an average stay of 15–30 minutes, and the environment is open with minimal interference from similar media.
The lightbox uses an unobstructed overhead suspension design. Its high-definition, high-brightness backlight remains prominent even in the open and bright terminal environment. The large-scale visual impact and precise information placement can be combined with LED or other formats to create a multi-sensory immersive experience, enhancing secondary dissemination. It can be placed in combination with other media within the airport to form a full-chain communication from “arrival — stay — departure.”
The arrivals waiting area is a necessary stop for all domestic arriving passengers to collect luggage, wait for friends and relatives, and check transportation. The average stay time can reach 8–12 minutes. Compared with other dispersed media in the terminal, the lightbox does not compete for passengers' fragmented attention but naturally reaches them while they are relaxed. The display is clearly visible, creating a communication scene that covers the entire area with no passenger left out, ensuring that every arriving passenger can see it.
It achieves 100% coverage of T1 domestic arriving passengers, with more than 100,000 daily visitors. The audience mainly consists of business professionals and mid-to-high-end tourists, with over 65% having an annual income of 300,000 yuan, strong purchasing power, and high-end brand conversion efficiency significantly higher than mass channels.
As a landmark media at urban gateways, combining a sense of high-end quality and authority, passenger attention during waiting periods is easily drawn to environmental media. With precise creativity, it can achieve the dual effect of forced viewing and active memory retention, resulting in a high memory retention rate. The audience mainly consists of business travelers, family tourists, and cross-border passengers, characterized by high spending power and strong decision-making willingness, making it suitable for brand market entry, new product launches, and regional conversion.
The core media advantage of lightboxes lies in their concentration of high-net-worth individuals, exclusive scenes, outstanding cost-performance ratio, and the ability to long-term accumulate brand assets, making them a core outdoor media. The investment value focuses on five dimensions: traffic certainty, scene premium, cost efficiency, strategic positioning, and asset accumulation. They are suitable for establishing nationwide influence for high-end brands and regional conversion power.
As a long-term 'static landmark' in airports, continuous placement can form a strong association of 'airport = high-end brand,' accumulating as intangible brand assets. With spacious waiting areas and a single type of media, there is no other advertising to divert attention, allowing brand information to penetrate deeply. Closed scenes, long dwell time, and strong visuals result in brand recall significantly higher than internet information streams, making it suitable for regional brand upgrades, entry of foreign brands into China, and quickly establishing nationwide influence.
Arrival waiting areas are where passengers stay the longest and pay the most attention after landing. Leveraging the scene’s inherent advantages and its own strengths, it becomes the core carrier for brands to connect with globally mobile people and create differentiated communication. Additionally, its dual value of precise reach and deep penetration makes it the preferred media for high-end brands.
