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- Media Map
| Area：Guangzhou | Type：airport | Frequency：1440 |
| Address：Guangzhou Baiyun International Airport | Format：led | Duration：15s |
| Location：T2 Domestic Departure Security Check Assembly Point | Min Qty：4 | Operating Time：0-24o'clock |
| Size：13.92×3.6 | Min Period：month |
Located in the T2 domestic mixed-flow area after the security check gathering passage, it is a key hub where passengers are diverted to boarding gates, transfer areas, and commercial zones. It covers 100% of domestic departing and transferring passenger flows with no possibility of detours. Passengers typically stay in the gathering passage for 3-5 minutes and are in an undisturbed state before boarding, allowing for high-frequency repeated exposure, reinforcing brand memory, and accommodating brand image communication and new product launches.
The media environment is clean and free from competitive interference, enhancing brand tone and credibility. The audience mainly consists of high-net-worth business travelers with strong purchasing power and high decision-making efficiency; advertising reaches the core decision-makers directly, combining conversion potential with brand influence.
The mixed-flow area gathering point is the throat of passenger flow, forming a visual matrix with forced exposure, no visual obstructions, and high memorability. It captures 100% of domestic departing passengers after security as well as transfer flows. Baiyun Airport is expected to handle over 83 million passengers in 2025, with an average daily domestic departing flow of 100,000 people, mainly business professionals, high-end tourists, and government-enterprise clients with strong spending power and high decision-making authority.
The moment passengers pass through the security gate and step into the gathering point, they psychologically experience a significant sense of "relief" and "stress release." The large electronic media setup appearing suddenly in their field of vision becomes the first visual focus after regaining their sense of freedom.
T2 Domestic Departure Converging Point is the core flow hub, combining four major advantages: high exposure, long dwell time, precise reach, and digital coordination. It is a core flow hub at departure and a must-contend location for brands, featuring three key investment attributes: strong resistance to economic cycles, high ROI, and scarce exclusivity. It is a strategic-level asset for brands to reach the Greater Bay Area and achieve nationwide and international communication, and it serves as a prime position for delivering messages to high-end business and travel audiences.
This converging point offers only one electronic media package without any equivalent substitute, making it a scarce resource in the core airport area. It provides continuous visual impact, mandatory reach, unobstructed views, and long dwell time. The effective advertising reach rate is far higher than that of ordinary single screens or dispersed points and can be linked with airport departure, waiting, and arrival points to form a full-process, full-coverage communication loop, significantly enhancing brand exposure frequency and recall, achieving an effect of entering once and reaching the entire area.
The T2 Terminal Domestic Departure Security Check Converging Point is a core hub where passengers complete security checks and proceed to their respective gates. It is also a critical node with highly concentrated foot traffic and stable dwell scenarios, combining flow concentration and consumption potential. The electronic media package is rooted here, serving as an important bridge connecting airport scenarios, passenger needs, and brand communication.
The electronic media package not only fills the shortcomings of traditional media in dynamic communication and flexible adaptation but also leverages the airport's high-end scene attributes and massive passenger flow to create a new communication model of 'scene + technology + content.'
