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| Area：Shanghai | Type：Outdoors | Frequency：0 |
| Address：No. 580 West Nanjing Road, Jing'an District | Format：billboard | Duration：0 |
| Location：Zhongyi Building | Min Qty：1 | Operating Time：18-22o'clock |
| Size：50m(W)×8.8m(H)=440m² | Min Period：month |
This media site is situated at the intersection of West Nanjing Road, a major thoroughfare, and Chengdu North Road of the North-South Elevated Road, the prime crossroads within the core business district of West Nanjing Road in Jing’an District. It serves as an unavoidable visual landmark for vehicles entering and exiting Jing’an and People’s Square via the North-South Elevated Road. The North-South Elevated Road runs through Baoshan, Jing’an, Huangpu and Xuhui Districts across the city, carrying an average daily traffic volume of 500,000 vehicles. Unobstructed visibility stretches for hundreds of meters along the elevated lanes, delivering sustained and prolonged exposure during morning and evening rush hours.
Facing ground lanes and bus stops on West Nanjing Road, the location is served by nearly 30 bus routes, covering pedestrian foot traffic on the ground simultaneously. The combined flow of elevated vehicle traffic and ground pedestrians eliminates gaps in exposure throughout the day. It takes a 3–5 minute walk to reach West Nanjing Road Station for Lines 2, 12 and 13, and an 8-minute trip to People’s Square Interchange Station for Lines 1, 2 and 8. It draws multi-tiered crowds including office commuters, shopping visitors, inter-district business travelers and out-of-town tourists, with its radiation scope covering all core urban areas of Puxi.
This location achieves three-dimensional dual coverage of hundreds of thousands of vehicles on the North-South Elevated Road and pedestrian flows from the high-end commercial district of West Nanjing Road. It enables round-the-clock reach to middle-class private car owners, senior business executives, finance practitioners and high-end consumer groups. The purchasing power of its audience and the budget tiers of brands here rank among the top in Shanghai. Bolstered by the dividends of the hundred-billion-yuan luxury shopping district on West Nanjing Road, this asset boasts strong resistance to value depreciation and steady long-term appreciation potential. It is a scarce landmark outdoor media asset within the Inner Ring Road suitable for long-term ownership.
As an iconic building on the skyline of West Nanjing Road, its outdoor billboard inherently boasts outstanding landmark value and brand exposure. Featuring an "over-metro building integrated with multi-dimensional transportation" layout, this billboard can precisely reach massive business crowds and daily commuters with an extensive advertising coverage. It not only draws close attention from thousands of white-collar workers and visitors inside the building but also effectively converts views into commercial foot traffic, enhancing the efficiency of brand outreach.
The 440-square-meter south annex billboard of Zhongyi Building serves as a landmark outdoor medium at the viaduct gateway of West Nanjing Road CBD in Jing'an District, Shanghai. Leveraging the advantages of a top-tier downtown business district and dual viaduct transportation hubs, its extra-large complete canvas accurately targets high-net-worth business elites, middle-class groups and high-end consumers. It is ideal for leading enterprises that pursue premium urban brand images and long-term brand promotion, standing as a scarce high-premium static landmark outdoor medium in central Shanghai.
The full extra-large canvas delivers striking visual impact and comes with natural appeal as a city landmark check-in spot. It enables long-term offline exposure as well as spontaneous secondary creation and viral dissemination of short videos online. While cutting clients' advertising costs, it continuously boosts the market popularity of this media location. It has accumulated abundant successful cases of top luxury, automotive and financial brands over time, steadily lifting the IP premium and market bargaining power of this medium. Meanwhile, as a scarce media asset within the Inner Ring Road core area, it enjoys strong liquidity, generating dual benefits: steady long-term rental income and value appreciation upon asset resale.
