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- Media Map
| Area：Beijing | Type：high-speed railway | Frequency：120 |
| Address：No. 118, East Lianhuachi Road, Fengtai District | Format：led | Duration：15s |
| Location：Directly opposite Exit North 2 on B2 of the West Station | Min Qty：1 | Operating Time：5-24o'clock |
| Size：宽 10.09m × 高 2.5m | Min Period：month |
On B2 North 2, directly opposite the exit gates of the high-speed rail, the main wall is the first visual screen for passengers arriving at the North Square of the capital from northbound high-speed lines like the Beijing–Baotou and Beijing–West lines. It has its own dedicated exit flow at North 2, with no branching paths or crossing traffic from other exits. All passengers arriving at North 2 can step out of the gates and see the entire screen straight ahead. It's a rare direct-reach digital media spot for the arrival level of the West Station North Zone.
The screen runs from 5:30 AM to midnight, covering all high-speed train arrivals and departures throughout the day. From the first train in the morning to the evening rush, it operates continuously with no downtime. Ads run for 15 seconds each, cycling 120 times a day, evenly spread across morning, noon, and evening peak periods, ensuring steady brand exposure all day and reinforcing passenger memory over time.
This location captures the main high-speed rail arrival flow in the West Station North Zone, with about 500,000 passengers passing through daily. Peak traffic during public holidays doubles, reaching nearly 180 million arrivals annually. The North 2 exit leads directly to the North Square surface, bus terminal, taxi waiting area, and transfer passages for Metro Lines 7 and 9. Passengers, often with luggage, take 15–20 minutes walking and lining up for transfers, giving them ample time to fully absorb the advertising content as they relax after long-distance travel.
Relying on Beijing West Station, a national-level integrated transport hub and a key northern gateway to the capital, the media right as passengers exit naturally carries a high-end, trustworthy vibe, quickly elevating brand status and market credibility. Ads are fixed at 15 seconds per spot, with a stable daily rotation of 120 times, evenly covering peak passenger flows in the morning, afternoon, and evening. High-frequency repeated exposure constantly reinforces brand recall.
The core audience is mainly 25–55-year-old young and middle-aged adults, making up over 70% of total passenger flow. It covers cross-province business elites from North and Northwest China, government and corporate personnel, families on long northern trips, and high-income individuals visiting home. This audience typically has high education, high income, and decision-making power for large purchases. The passenger base is a dual structure of north-of-China cross-province travelers plus local commuters from Beijing and the surrounding Beijing-Tianjin-Hebei area, precisely reaching Beijing’s high-end consumers.
With the dual endorsement of Beijing West Station as a national transport hub and the North Square as a city gateway, the exit screen naturally brings a high-end, trustworthy authority filter to your brand. This placement is equivalent to being linked to the capital's northern arrival landmarks. Top brands can solidify a high-end position in the northern market, while emerging brands can quickly build nationwide trust. At the same time, it can connect with the flow of buses, subways, and parking lines in the North Square, creating a full-circle brand communication loop.
