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| Area：Beijing | Type：high-speed railway | Frequency：120 |
| Address：No. 118, East Lianhuachi Road, Fengtai District | Format：led | Duration：15s |
| Location：Opposite the taxi queue on B2 of the West Station | Min Qty：1 | Operating Time：5-24o'clock |
| Size：宽 7m*高 4m | Min Period：month |
The main wall directly opposite the taxi dispatch and waiting area on B2 of the North Square at Beijing West Railway Station is the only mandatory waiting spot for passengers heading north to catch a taxi. The entire taxi queue faces the large screen, allowing all waiting passengers to watch it at eye level without any pillars, railings, or signs blocking their view. This makes it a rare immersive digital media spot at West Station for long-term exposure and deep engagement with high-quality passengers.
The LED screen covers an area of 28 square meters with a wide viewing angle and no blind spots. Even in long queues and from a distance, the visuals remain vivid and clear. The media supports three types of content looped continuously: 15-second short videos, static brand posters, and rolling text information. The dynamic visuals have a much stronger impact than traditional static lightboxes, easily capturing the attention of queued passengers who have plenty of time to watch the ads.
After long trips, passengers are relaxed and not in a rush, making them very receptive to commercial information. They can fully watch a 15-second dynamic ad or carefully read brand posters, resulting in higher brand recall and favorability compared to regular transit media. The extended dwell time allows for multiple repeated views and deep information penetration, moving beyond shallow exposure, truly planting the brand in passengers' minds. This significantly improves ad conversion rates, and the screen's reach is almost full, making it a rare long-term, high-impact advertising spot at West Station.
At West Station, an average of 300,000 passengers pass through the taxi waiting area daily, with peak numbers reaching up to 710,000. The taxi waiting area is consistently very busy, and the large screen fully covers passengers in this zone, offering effective exposure of hundreds of thousands of views. During peak travel times like the Spring Festival and National Day, the exposure can multiply. Passenger flow peaks are evenly distributed to maximize exposure frequency, delivering the brand message continuously throughout the day.
This area is a 'forced stay' scenario – passengers have a clear goal while waiting and are passively receiving information. The dynamic visuals on the LED screen naturally catch their attention, making the ad reach very high. The passengers here are mainly business travelers, people returning home, and tourists, generally featuring high education, high income, and strong purchasing power, which makes it ideal for precise marketing of luxury cars, financial services, cultural and tourism products, and tech electronics.
The taxi waiting area is a premium travel scene unique to high-speed rail stations, naturally regarded as high-end, precise, and authoritative, unlike regular transfer or exit areas. With the strong endorsement of Beijing West Station as a national-level capital hub, advertising here can quickly elevate brand prestige and credibility, shaping a high-end, reliable, and capable brand image, helping leading brands consolidate their position in the premium market and achieve brand premium communication.
