Media Resources

This booth is located on the third floor, in the core passage before the departure security check, adjacent to the transition area between the check-in area and the security checkpoint. Passengers can face the booth directly without having to detour, with no diversion of passenger flow or visual obstruction, making it a true mandatory contact point.

This area is a necessary checkpoint for passengers to collect luggage, wait for airport pickups, and proceed to departure channels. It provides 100% coverage of domestic arriving passenger flow, with no visual distractions and highly focused attention, mainly covering core carousel areas such as Carousel 49 to form a carousel-surrounding media array.

Lightbox media is located on the key movement line where passengers transition from check-in to security and waiting areas. Unlike the extended stay in the ticketing hall, the core logic of corridor media lies in high-frequency interception and dynamic accompaniment.

The domestic departure ticketing hall is the first stop for passengers to begin their journey, and it is also the core area with the highest density of people and relatively long dwell times. With its grand scale, bright visual presentation, and high coverage, it constitutes a highly significant gateway image in the airport advertising ecosystem.

As one of the busiest areas for high-end passengers within Terminal 3 of the capital airport, the taxi waiting area serves tens of thousands of business travelers daily. Passengers here have an average waiting time of 5–12 minutes and are highly responsive to dynamic visuals, making the reception of advertising information significantly more effective than in regular passage areas.

As a core traffic area for passengers checking in, queuing, and entering security, this lightbox advertising space, with its three key advantages of being a must-pass for 100% of domestic departing passengers, long dwell time, and unobstructed sightlines, has become a strategic communication point for brands to efficiently reach high-net-worth travelers.

The airport advertisement in the VIP lounge of China Southern Airlines breaks through the limitations of simple exposure and builds brand memory points through scenario-based content. The advertisement of a new energy vehicle brand is based on the concept of cloud departure, combining vehicle design aesthetics with flight trajectory and matching the flowing light and shadow effects in the VIP room

The lightbox media layout in one region has become an important window for brands to reach international high-net-worth individuals with accurate traffic coverage, innovative visual presentation and in-depth scene integration