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- Media Map
| Area：Beijing | Type：airport | Frequency：0 |
| Address：Beijing Daxing Airport | Format：Light box | Duration：/ |
| Location：The first floor of the international arrivals area | Min Qty：2 | Operating Time：0-24o'clock |
| Size：2.3×4.24 | Min Period：year |
The light box media in the international arrivals area on the first floor are mainly distributed in the baggage claim hall, customs clearance channel and waiting corridor and other passenger-dense areas
The international arrivals area on the first floor is the core circulation route for international passengers after entering the country, covering key links such as baggage claim, customs clearance and waiting for the train. The lightbox media layout in this area, with its accurate traffic coverage, innovative visual presentation and in-depth scene integration, has become an important window for brands to reach international high-net-worth individuals
Tens of thousands of international passenger flows are covered every day. This layout not only fits the flow logic of international travelers, but also enhances brand memory through the combination of dynamic graphics and static displays.
The light box also integrates touch interactive functions, and passengers can obtain information or participate in brand activities through gesture operations, forming a complete link of "viewing, interaction, and communication". This technology-enabled visual experience not only enhances the appeal of advertising, but also aligns with the sensitivity of international travelers to cutting-edge technology
The light box media coverage in the international arrival area is mainly business travelers, multinational tourists and high-end consumer groups
About 70% of international tourists are high-net-worth individuals, and their spending power and brand loyalty are significantly higher than those of ordinary travelers. Lightbox content design focuses on cultural resonance and emotional connection, such as combining destination tourism, luxury promotion or cross-border services to convey the brand's international image and achieve an efficient connection from exposure to conversion
The airport's lightbox media is not only a physical space for advertising display, but also an extension of the brand's globalization strategy. The content of the light box in the international arrivals area is often linked with the cultural theme of the airport, such as cultural exhibitions of countries along the "Belt and Road", Sino-foreign art exchange activities, etc., to enhance the cultural added value of the brand with the help of the international attributes of the airport
The lightbox media in the international arrival area has become a bridge connecting China and the world with accurate traffic coverage, innovative technology application and in-depth scene integration. Whether it is conveying the international image of the brand or exploring the boundaries of technology communication, it has always been a golden position for global brands to compete for layout. In the narrative of "New Country", every flickering of lights is a silent declaration of brand value
