- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Beijing | Type：airport | Frequency：0 |
| Address：Beijing Capital Airport | Format：Light box | Duration：0 |
| Location：T2 Domestic Departure Ticketing Hall | Min Qty：2 | Operating Time：0-24o'clock |
| Size：2.5m×3.5m=8.75㎡ | Min Period：year |
Located in the core area where domestic departing passengers handle check-in procedures, it is a mandatory path for all domestic departing passengers, achieving zero-miss reach. Lightboxes are installed in the hall's high-ceiling areas, with a spacious and bright surrounding environment, free of obstacles such as columns or counters, providing strong visual impact and increasing advertisement attention by 60%. Passengers spend an average of 12-18 minutes checking in and handling luggage, naturally focusing their sight on the area above the ticketing hall, resulting in 4-6 effective exposures per person, with a memory retention rate of over 85%.
Upon entering the domestic departure level of T2, the spacious and bright ticketing hall comes into view, with check-in counters neatly arranged where passengers handle boarding passes and luggage, with an average stay of 15-30 minutes. Large lightboxes located above the check-in islands, on the sides of columns, and on the hall walls become the most eye-catching visual focus in this space. The lightboxes generally use high-transparency materials combined with evenly distributed cold light or LED backlighting, ensuring that the visuals remain vibrant and clear even during daytime with abundant natural light.
During the passenger travel preparation stage (check-in), brand information is conveyed, seizing the first consumer decision touchpoint. The advertising conversion rate increases by 40%, higher than ordinary commercial media. Passengers are mostly the backbone of society, with strong word-of-mouth influence, able to affect the purchasing decisions of 25-30 people on average, creating a secondary communication effect. Regardless of which island passengers use for procedures or how they move in the hall, they repeatedly encounter the same brand advertisements. This high-frequency repeated exposure greatly strengthens brand memory and creates a strong visual impact.
With four core advantages—100% passenger coverage, precise reach to high-net-worth customers, super-large visual impact, and first-gate brand endorsement—it has become the golden media for high-end brands to showcase their image and conduct precise marketing in the North China market. Its investment value is significant, serving as a strategic-level communication platform for brands to enhance market influence and promote sales conversion.
Located along the unavoidable path where passengers handle check-in procedures, it is one of the first large-scale advertising media passengers encounter after entering the terminal. The check-in hall is spacious and bright, with no obstructions ensuring the complete presentation of advertising visuals. All domestic departing passengers must pass through the check-in hall, achieving 100% ad reach and effectively reaching the target audience. Super-large lightboxes combined with open space create a strong visual focal point, effectively attracting passengers' attention.
With prime positioning at the starting point of travel, in-depth communication during long dwell times, an all-encompassing visual network, broad mass audience coverage, and authoritative scene brand endorsement, its investment value is reflected in a four-dimensional value system: “precise reach to high-net-worth individuals, long-term high-frequency memory, first-gate brand endorsement, and scarce resource attributes.” It serves not only as an advertising platform but also as a core engine for brand value growth.
This lightbox, with the advantages of stable passenger flow, mandatory exposure, and a pure scene, has become a high-quality choice for brands to capture first-gate traffic and enhance a high-end image. Combined with LED advertising, it can create a full-scenario communication loop in the check-in area, maximizing brand communication efficiency.
