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- Specs
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- Media Map
| Area：Beijing | Type：airport | Frequency：340 |
| Address：Beijing Capital International Airport | Format：led | Duration：5s |
| Location：T3 Domestic Baggage Claim Hall | Min Qty：9 | |
| Size：4×1.8 | Min Period：week |
Located on the second floor of T3C in the domestic baggage claim hall, covering all domestic arriving passengers with no possibility of detours, it is at the core stop point for domestic passengers from deplaning → baggage claim → exit. The media density is low with no visual obstructions and minimal competitor interference. Passengers wait an average of about 12.7 minutes, in a state of high focus with no phone distractions and passive information reception, resulting in an ad recall rate significantly higher than in regular commercial areas.
After landing, passengers are in a relaxed, anxiety-free state, making it the easiest time of the day to accept information and make purchase decisions. With low media density in the baggage hall, ads become the visual focal point, and the communication efficiency is more than 40% higher than in regular commercial areas. The effective viewing time per person exceeds 30 seconds, and memory retention rates far surpass ordinary media. Turntables are densely arranged for full coverage with no visual blind spots.
Passengers’ attention is highly focused on screen content, creating a 'golden 10-minute arrival psychological window,' making it the only high-value touchpoint for brands to transition from 'arrival' to 'purchase decision.' In the baggage claim area, watching distance of about 1 meter results in ad recall and reach rates far higher than in mobile areas. It is the only media in the core baggage hall area capable of playing high-definition videos, with no interference from similar types, and dynamic images that more easily attract attention. The 160° viewing angle with multi-screen linkage allows clear visibility of ads no matter which carousel the passengers are waiting at.
The core advantages lie in enforced long dwell times, full coverage of high-net-worth passengers, exclusive video media, and a full-scenario closed-loop chain, making it a golden location for brands to achieve deep reach and high conversion in the North China hub.
The daily passenger flow at T3 domestic arrivals is nearly 190,000 people, covering over 60 million high-value individuals annually. During peak holidays, the flow exceeds 210,000 people. The media ensures 100% mandatory coverage with no missed views and is the only high-definition video media in the baggage hall. Dynamic footage is 3-5 times more impactful than static advertisements. Since there is no similar media dividing attention, it can be combined with T3 arrival corridor lightboxes and reception hall advertisements to achieve maximum exposure throughout the full chain from ‘baggage claim – corridor – exit.’
The screens in this area typically use professional-grade panels with high brightness and wide viewing angles. Even in crowded and complex lighting conditions, the LEDs maintain vivid colors and detailed images, ensuring visibility from a distance. Frequent and long-term displays, through repeated stimulation – cognitive reinforcement – and behavior guidance, deepen brand memory and trust, naturally increasing brand mentions. High-quality content is easily photographed and shared by travelers on social platforms, generating offline exposure and online viral effects.
As a mandatory stop for domestic arriving passengers, this area carries massive high-value traffic. With its exclusive scene advantage, precise reach capability, and strong visual impact, it has become a rare and high-quality medium for brands to achieve efficient exposure and target high-end audiences. LED playback solves the problem of advertisements being partially seen or quickly forgotten, ensuring every exposure is precise and effective.
The integration of services and commerce enhances both the media's usability and favorability, while making brand communication warmer and further strengthening the emotional connection between the brand and the audience. This helps brands achieve long-term communication, improves conversion efficiency in brand promotion, and realizes dual value in brand exposure and potential customer acquisition.
