Media Resources

The light boxes are aligned with the line of sight of passing crowds, delivering an immersive viewing experience at close range. Passengers will repeatedly see them throughout their entire journey of entering/exiting stations and transferring lines, resulting in far higher brand retention compared with standard ordinary light boxes.

The enclosed underground passage creates an immersive, all-encompassing visual impact. Unlike scattered single-point advertisements, it delivers communication effects on par with brand corridors and themed exhibition areas. Boasting scarce full-wall advertising resources, this sole combined media package in the same area offers strong exclusivity.

The exclusive passage for the upper upward escalators is the only vertical mandatory route for passengers exiting from this gate to reach the ground directly, with no branches or diversion channels. It fully covers 100% of all passenger flow exiting from Gate F, resulting in an almost 100% advertising reach rate.

A full set of media runs along the entire south wall with no columns, escalators or signage boards cutting off the visuals. Wall decals and seven side-by-side 12-panel light boxes are arranged in an integrated continuous layout, creating an exclusive brand visual corridor throughout the passage. It occupies the complete single-side wall without other advertisements diverting viewers' attention.

This media installation is located at the core area of the Xierqi Station concourse with an optimal viewing angle. It delivers vivid colors and outstanding dynamic effects, creating an extremely strong visual impact that can easily capture passengers' attention and achieve high exposure.

Located at the core corner of the Line 13 station concourse, this spot is an inevitable turning point for passenger flows from both subway entry/exit and high-speed rail transfers. There is only one integrated corner LED screen in the entire station with no diversion passages, covering over 90% of all inbound and outbound passengers.

The LED screens installed at the top of elevators fall within the optimal viewing zone that covers both eye-level and slightly upward sightlines. Passengers can view the full content without deliberately turning their heads. The efficiency of information delivery is over 50% higher than that of wall-mounted LED screens. Since passengers cannot avoid seeing the advertising visuals, the forced reach rate is nearly 100%.

The media installation is located at the mandatory transfer area at the entrance and exit of the transfer passage in an S-tier major station concourse, gathering massive passenger flow. Adopting a symmetrical design with dual curved giant screens, it blends seamlessly into the station concourse for a more cohesive visual effect that balances a tech-forward vibe and artistic appeal, creating a brand zone featuring naked-eye 3D technology.