Media Resources

Media units are arranged synchronously on both the left and right sides along the passage. Large-format wall stickers together with 4 premium backlit light boxes form an enclosed visual corridor. Passengers walk amid the advertising visuals and come face-to-face with brand imagery at close range.

Three-dimensional display is realized relying on the column structure. The height and viewing angle adapt to the horizontal sight range of pedestrians. Visitors walk at a gentle pace with a relaxed travel rhythm, having sufficient time to browse brand information. The effective reach rate of advertisements is much higher than that in scenarios of rapid passage at ordinary commuter stops.

Media placements at Universal Resort Metro Station include 8 sets of 12-light light boxes, wrapped columns, hanging banners, elevator stickers and platform screen door advertisements. Advertisements are visible throughout the whole process as trains pull in, stop and depart, and can be clearly seen by all passengers inside carriages. The superposition of two passenger flows greatly boosts brand recall.

Curved light boxes deliver an enveloping immersive visual experience thanks to their curved structure, widening viewing angles to capture the attention of passing pedestrians from multiple directions. Premium light boxes feature large, neat and imposing display panels. When connected together, they form an extra-long brand visual corridor that combines long and short units with alternating curved and straight sections.

Different from the light boxes in conventional platform waiting areas, this is premium eye-level advertising media inside train carriages. Throughout the whole process of the train arriving at the station, stopping and departing, all passengers inside the carriage can directly view the entire giant screen through the windows, with no obstructions from platform screen door pillars or crowds.

Media is arranged on the entire north wall of the station hall, adopting a combination of 2 connected luxury light boxes. Facing the passenger flow direction directly, it is free from obstructions such as columns and walls, enabling both near and far passenger flows to clearly view the visuals.

Light boxes are neatly arranged linearly on both sides of the passage to form a continuous and complete brand exhibition corridor. The premium light boxes feature large-format and high-quality displays, focusing on building brand image from a distance.

Occupying all outbound core pedestrian flow of the Type-C exit, it creates a naturally mandatory exposure scenario. As passengers move forward, their line of sight remains fixed on the large wall-mounted screen. Every passing audience can clearly receive brand information, resulting in an exposure utilization rate far exceeding that of ordinary metro media.