Media Resources

The ladder sign is located on the side wall of the escalator, and the distance between passengers and the advertisement is only 30 cm, without visual barriers, forming a forced viewing effect.

An average of 15 billboards are displayed in a single escalator ride, forming continuous brand exposure within 45 seconds, and high-intensity repetitive stimulation strengthens memory.

Located at the intersection of Guangzhou's cultural and tourism axis and science and technology innovation axis, including the Pazhou Digital Economic Belt of Guangzhou, the Pazhou Cultural and Creative Design Competition launched by the government in 2024 will attract cultural and creative media reports with a prize pool of 100,000 yuan, and indirectly empower the community to spread cultural values

Advertisements are located on platforms, concourses and other areas that must be passed by passengers.

The screen door is the only channel for passengers to get on and off the bus, and the advertisement covers all the waiting crowds at the site, with mandatory viewing attributes, high attention rate, and a wide range of audiences.

Within a radius of 3 kilometers, it covers the headquarters of Guangdong TV Station, Nanfang Daily, Yangcheng Creative Industry Park, and the National Cultural Industry Demonstration Base, which is convenient for efficient docking with mainstream media publicity resources

360-degree display, covering dense crowds, the location of media resources is relatively independent, and the attention of advertising can be increased through creative design.

The pillar advertisement is displayed 360° around the subway column to avoid visual blind spots.