- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Dalian | Type：Metro | Frequency：0 |
| Address：A subway class A station | Format：billboard | Duration：/ |
| Location：Both sides of the entrance and exit | Min Qty：One stop | |
| Size：0.6m （L） × 0.45m （W） | Min Period：week |
The distance between passengers and advertising is only about 30 cm without any visual barrier, which is the closest form of advertising in all subway media, achieving zero interference in brand message transmission.
Passengers are in a state of visual idleness during the escalator journey (about 45 seconds), and more than 80% of passengers will actively pay attention to the advertising content because of the eye-catching position and continuous picture of the ladder advertisement.
Covering 48 stations of Dalian Metro Line 1 and 2, it is the only passage for passengers to enter and exit the station, and can continue to reach the average daily dense commuter.
Advertisements are displayed around the clock (6:00-22:30) during the operating hours of the subway, with an average daily exposure of more than 16 hours, forming a periodic visual penetration of commuters.
